TESLA: From Innovnation to icon

While there are about 160 car manufacturers in the world, only one is 100% electric. Its name: Tesla. Founded in 2003 by two Americans, this car brand sells electric cars. But with cutting-edge technology: artificial intelligence. A first in the world. No more keys needed everything is done via a mobile phone. And the car uses 2 electric motors one induction and the other permanent magnet reluctance. All the vehicles have a touch screen inside a true command center for almost all functions from air conditioning, to GPS, to multimedia and even safety settings. The screen replaces most of the physical buttons. In 2008, Elon Musk takes the reins of Tesla and transforms these cars into true cutting-edge technology with a desire to create a carbon-neutral future. In 2021 Tesla became the most valuable car manufacturer in the world, its market capitalization exceeded 1,000 billion dollars But the American giant lost its top position to the Chinese company BYD. In Israel Tesla has been authorized for sale since 2021 and 4 years later nearly 9,000 cars have been sold in the country since then. While Elon Musk helped to build Tesla's success, yesterday he could well be one of its biggest obstacles. According to a survey published yesterday 41% of electric vehicle users would give up buying a Tesla vehicle because of the billionaire's stances.