Advertising Specialist (Google Ads - Facebook Ads)

Company Description.Wolf Business Consulting is a marketing strategy and services company that helps businesses grow and achieve leadership in their industries. We use real market data to drive results in marketing, sales, and operations for small, medium, and large businesses. Our passion lies in using the best marketing platforms and talent to support company growth.Advertising Specialist (Remote Position)Position Summary: We are looking for a highly motivated and detail-oriented Advertising Specialist to join our Marketing team. The ideal candidate will have proven experience managing and optimizing Google Ads and Facebook Ads campaigns for a variety of clients — including small, medium, and large budgets. This role requires strong analytical skills, creativity in campaign execution, and excellent communication abilities in English to interact effectively with clients and internal teams.Responsibilities:Plan, create, and manage Google Ads and Meta (Facebook/Instagram) Ads campaigns for multiple clients across diverse industries.Monitor and optimize campaign performance to meet or exceed KPIs (CTR, CPC, ROAS, conversions, etc.).Develop budget strategies for clients with varying investment levels, ensuring efficient allocation of resources.Prepare and deliver weekly and monthly performance reports, highlighting key insights and recommendations.Conduct keyword research, audience segmentation, and competitive analysis to improve campaign targeting.Collaborate with the internal marketing team to align advertising strategies with overall marketing objectives.Communicate effectively with clients in English, providing updates, recommendations, and clear explanations of results.Stay up to date with latest trends, platform updates, and best practices in digital advertising.Requirements:2+ years of experience managing Google Ads and Facebook Ads campaigns.Strong understanding of campaign setup, optimization, and performance tracking.Experience working with different budget sizes and achieving ROI goals.Proficiency in Google Analytics, Meta Business Manager, and Google Tag Manager.Excellent written and verbal communication skills in English (client-facing).Analytical mindset with attention to detail and data accuracy.Ability to work independently in a remote environment while managing multiple projects simultaneously.Preferred:Google Ads and/or Meta Ads certification.Experience in other advertising platforms (LinkedIn Ads, TikTok Ads, etc.).Familiarity with CRM tools and reporting dashboards (e.g., HubSpot, Looker Studio).