Alibaba Group

AliExpress-Category Manager(Beauty&Health)-Seoul

Posted: 2 days ago

Job Description

Job ResponsibilityBeauty & Health Category Strategy Planning and Execution● Develop and execute strategies for the growth of the Beauty & Health category on the AliExpress global platform.● Analyze the latest trends and market dynamics to propose sales promotion strategies.● Collaborate with global sellers to establish export and marketing strategies.Global E-commerce Platform Operation Management● Design and manage optimal operational processes to enhance the competitiveness of brands on the platform.● Collaborate with sellers to establish and execute product placement, promotions, and marketing plans.● Set sales goals and KPIs for the Beauty & Health category and manage performance through data analysis.Seller Sales and Partner Management● Sales to Sellers: Develop effective sales strategies targeting Beauty & Health sellers, attract new sellers, and collaborate with existing sellers to increase sales, driving category growth.● Analyze seller performance and solve issues to support actual sales growth.● Build and maintain strong relationships with global sellers and Beauty & Health brands.● Monitor the sales performance of sellers and provide customized support to resolve issues and improve performance.Marketing and Promotion Campaigns● Plan and execute effective marketing campaigns for the Beauty & Health category on AliExpress.● Drive consumer engagement and sales through various internal and external promotions, increasing brand awareness.Collaboration with Global Teams and Leadership● Collaborate with AliExpress teams from different countries to develop and execute growth strategies for the Beauty & Health category in global markets.● Achieve goals through effective communication with team members from diverse cultural backgrounds.Job Requirements● Over 3 years of experience in the Beauty & Health industry (brand, distribution, marketing, etc.) or E-commerce platform(category management, brand management).● Proficiency in English or Chinese (both spoken and written communication).● Ability to collaborate with multinational teams and communicate effectively in English or Chinese.● Strategic thinking and data-driven decision-making ability in e-commerce platforms.● Experience in collaborating with global sellers and contributing to sales growth.● Excellent communication and negotiation skills.● Analytical thinking and problem-solving skills.● A strong global mindset for collaboration with multinational teams.Preferred Qualifications● Language Skills: Proficiency in Chinese or English at a business level is preferred.● Beauty & Health Brand Experience: Experience working with well-known Beauty & Health brands.● Global Marketing Experience: Experience in marketing campaigns and promotions in global markets.

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