Alibaba Group

Project Korea-User Growth Leader-Seoul

Posted: 2 days ago

Job Description

Job responsibilityDevelop and lead the end-to-end user growth strategy for the Korean domestic market;Build and scale growth systems including user funnel analysis, paid and organic channel strategies (search, social, content, performance ads, in-app, etc.), and structured A/B testing;Drive lifecycle marketing initiatives to maximize user activation, retention, and LTV;Analyze user behavior data and translate insights into actionable strategies and product decisions;Collaborate closely with product, engineering, data, and operations teams to ensure growth initiatives are implemented effectively;Explore innovative growth approaches such as viral loops, referral programs, membership optimization, etc.;Build and manage a high-performing growth team with a culture of innovation and accountability.Job RequirementsBachelor's degree or above in Marketing, Data Analytics, Business, or a related field;8+ years of experience in user growth or digital marketing within internet/e-commerce industries, with strong ownership of strategy and execution;Deep knowledge of growth frameworks (e.g., AARRR), tools (CRM/CDP), and methods (A/B testing, funnel optimization, etc.);Strong analytical skills with a data-driven decision-making mindset;Proven team leadership experience and ability to work in fast-paced, cross-functional environments;Fluent in Chinese and English; proficiency in Korean is a plus;Experience working on international or localized user growth projects is highly preferred;Adaptable and comfortable working in multicultural environments, with a long-term commitment to develop a career in Korea.

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