Area Sales Manager

Primary title: Area Sales ManagerAbout The OpportunityIndustry: Sales & Distribution — We operate in the field-sales driven Sales & Distribution sector delivering products and services across India through direct retail, distributor and channel-partner networks. This on-site role focuses on territory growth, execution excellence, and market-share expansion through structured route-to-market strategies.Role & ResponsibilitiesOwn a defined sales territory: drive revenue growth, achieve monthly/quarterly targets, and expand market share through disciplined field execution.Build and manage distributor and channel partner relationships—onboard, train, and enable partners to execute promotions, merchandising, and sales plans.Convert key accounts and high-potential retail outlets through targeted selling, product demonstrations, and promotional execution.Use CRM to track leads, pipeline, and sales activities; prepare accurate sales forecasts and report weekly performance against KPIs.Implement trade activation plans—merchandising, pricing, and in-store visibility—to improve sell-through and reduce stock-outs.Monitor competitor activity and market trends; provide actionable insights to marketing and regional leadership to refine go-to-market strategy.Skills & QualificationsMust-HaveBachelor's degree in any disciplineMinimum 3 years of proven experience in territory or field sales within IndiaStrong track record in distributor/channel management and key account acquisitionProficiency with CRM platforms and sales reporting (experience with Salesforce preferred)Ability to travel extensively within the assigned territory; valid driving licenseResults-driven approach with demonstrated ability to meet or exceed sales targetsPreferredExperience in FMCG, Consumer Durables, Pharma, or Retail distributionMBA or advanced qualification in Sales/MarketingExperience managing P&L or larger regional sales responsibilitiesBenefits & Culture HighlightsCompetitive base salary plus uncapped performance incentives and travel allowancesField-focused training, clear career progression to Regional/Area leadership rolesHigh-autonomy, target-driven culture with supportive regional sales leadershipThis Area Sales Manager role is ideal for high-energy field sales professionals who thrive on territory ownership, building strong channel partnerships, and delivering measurable revenue growth across India. Apply if you bring discipline in execution, strong commercial instincts, and a proven ability to convert retail and distributor networks into sustainable business results.Skills: leadership,sales,retail,sales forecasting,salesforce,territory management,key account management