Brand Manager, Digital and consumer

About AbbottAbbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.Working at AbbottAt Abbott, You Can Do Work That Matters, Grow, And Learn, Care For Yourself And Family, Be Your True Self And Live a Full Life. You Will Have Access ToCareer development with an international company where you can grow the career you dream of.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.Medical DevicesOur medical devices help more than 10,000 people have healthier hearts, improve quality of life for thousands of people living with chronic pain and movement disorders, and liberate more than 500,000 people with diabetes from routine fingersticks.About Diabetes CareWe’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.Abbott Diabetes Care (ADC) Division is looking for a Brand Manager, Digital and consumer based in UAEAs Brand Manager, you'll be responsible to-Drive, monitor and control digital & consumer-related programs and activities to ensure Abbott’s brand reputation, voice, perception, and image is safeguarded and represented in an optimal way. This includes driving brand awareness related campaigns and activations around the brand overall, specific programs as well as existing and new product launches targeted for consumers in GULF & Pakistan. This is all with the aim to help drive the business, so that the organization’s short and long-term business objectives are met. Comply with regulations and standards and protect the organization’s public reputation.What You'll Do-Ensures that all activities are performed in compliance with quality system requirements.Lead the development and execution of integrated marketing/communications campaigns, including collaborating and actively problem solving with cross-functional peers in PR, marketing, digital to ensure timely and strong execution as well as ensuring its alignment with the business objectives and goals.Review and monitor all ad-promo material to ensure the brand is effectively and accurately represented from a visual and messaging perspective, together with close collaborations with regulatory to ensure alignment to policies and procedures.Direct and manage the execution of the various brand related projects and campaigns, along with ensuring clear KPIs are set for each.Set and drive internal and external communication programs to create awareness and drive engagement with our brand and products, including online/offline channels.Craft and create content and promotional material/templates to be used in both online and offline channels such as brochures, flyers, invitations, agendas, giveaways, e-newsletters, whitepaper, customer testimonials, videos etc.Close collaboration with the different functional team members, to ensure alignment on new material being created, objectives, channels to use, target audiences, and amplification targets.Ensure our brand is effectively represented on various online/digital channels, such as our websites, linked-in, partners’ websites etc. Manage our media plan for our promotional campaigns (online and offline publications and channels)Ensure clear metrics and KPIs are set in place for the various promotional/advertisement campaignsPerformance monitoring and analytics on all various campaigns, events, advertising and content marketing activities (customer engagement, conversion, reach, shares, likes, brand awareness etc)Oversee appropriate agency relationships and program work in support of strategy.Drive innovative CRM campaigns to continuously engage both new and existing consumers and HCPsRequired Qualifications-A minimum of a bachelor’s degree is required, and MBA or advanced degree is preferred in Business Management, Marketing, communications, or Digital MarketingEmail Marketing (Marketing automation) softwareMicrosoft Office suite (Word, PowerPoint, Outlook) Data analytics tool (Excel, Tableau)Good understanding of digital channels (web, social, advertising)Knowledge of SEO and google analyticsEnglish excellence is a must20% travel required.Proven work experience of at least 8 years in digital & social marketing communicationKnowledge of social trends and marketing strategiesFamiliarity with B2C advertising campaignsHands-on experience with web content management toolsExperience with marketing campaigns and social mediaProject management skills, such as PMP or other certifications is preferredAnalytical skills: ability to consume, identify and act on dataExcellent verbal and written communication skills.Resourceful, self-motivated, eager learner, good organizational skills, detailed-oriented, ability to prioritize, team-player and honour’s deadlines. Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at www.abbott.com, on LinkedIn at www.linkedin.com/company/abbott-/, on Facebook at http://www.facebook.com/Abbott and on Twitter @AbbottNews.