Chief Marketing Officer

About RateGain RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality, working with 13,000+ customers and 700+ partners across 160+ countries. RateGain helps travel and hospitality businesses accelerate revenue generation through acquisition, retention, and wallet share expansion.Today, RateGain is one of the world’s largest processors of electronic transactions, price points, and travel intent data, enabling revenue management, distribution, and marketing teams across hotels, airlines, metasearch companies, package providers, car rentals, travel management companies, cruises, and ferries to drive better business outcomes.Founded in 2004 and headquartered in India, RateGain works with 33 of the Top 40 Hotel Chains, 4 of the Top 5 Airlines, 7 of the Top 10 Car Rental companies, and all leading Destination Marketing Organizations, Online Travel Agents, and metasearch platforms, including 25 Global Fortune 500 companies, unlocking new revenue every day.Recognized globally for its innovation and impact, RateGain has been named Best Digital Marketing Agency by HotelTechReport Awards and Best Channel Manager by the World Travel Tech Awards. The company has also been certified as a Great Place to Work® in the USA, Spain, and India, with recognition in India for seven consecutive years and in the top 100 in India. In 2025, RateGain was honored as Emerging Company of the Year at The Economic Times Awards for Corporate Excellence, named among Deloitte India Technology Fast 50 for the sixth time, and won Excellence in Best AI Solution Showcase for UNO VIVA at the CII National AI Awards 2025, among other industry recognitions.The Mission: To build a world-class global marketing function that drives predictable pipeline growth, strengthens the brand's position as a category leader, and fuels expansion across enterprise and mid-market segments worldwide-delivering measurable ROI and supporting the company’s next inflection pointKey Responsibilities:Scalable Demand GenerationDeliver 3–5x YoY growth in marketing-sourced pipeline through integrated campaigns and ABM strategies.Improve MQL → SQL conversion rates by 25% via lead scoring, nurturing, and tighter sales alignment.Build a predictable demand engine leveraging paid, organic, and partner-led channels.Global Brand PositioningReposition the company as a thought leader in the target category through strategic content, executive visibility, and category creation initiatives.Drive a 3x increase in brand mentions, media hits, and analyst visibility across key markets.Launch a refreshed global brand narrative and visual identity aligned with business growth priorities.Product Marketing MaturityLaunch a robust competitive messaging and positioning framework to differentiate in a crowded travel/hospitality tech market.Equip sales with localized enablement toolkits (battle cards, pitch decks, objection handling) across 3 priority geographies.Establish a regular cadence of product launch GTM plans with aligned campaign rollouts.Team Building & StructureBuild and retain a high-performing team across demand gen, product marketing, content, brand, and ops.Establish a hybrid global team structure that scales with international expansion.GTM PartnershipIntegrate closely with Sales, Product, and Customer Success to drive a unified GTM strategy aligned with market and customer needs.Co-own pipeline generation and velocity goals with the CRO through shared KPIs and synchronized GTM planning.Marketing Tech Stack OptimizationStreamline the martech stack to reduce costs by 20% while improving campaign efficiency and attribution accuracy.Consolidate data across MAP, CRM, and CDP platforms to enable personalized, scalable, and compliant marketing execution.Functional KPIs:40% of total qualified pipeline influenced or sourced by marketingIncrease conversion rate by 25% through optimized scoring, nurturing, and hand-off processesAchieve predefined CTR, CPL, and ROI benchmarks for paid, organic, and ABM campaigns.Timely rollout of enablement assets (battle cards, pitch decks, competitor briefs) for new products or key geographiesReduce cost by 20% while increasing automation, lead attribution accuracy, and campaign velocity.Strategic KPIs:3–5x YoY Growth in Marketing-Sourced PipelineAchieve 3x increase in brand awareness metrics (media hits, analyst mentions, SOV) in target marketsLaunch competitive messaging framework and enablement assets across 3 core regions and product linesExecute joint GTM plans that align with product roadmap and deliver predictable pipeline and revenue accelerationKey Competencies:Strategic Thinking – Can design and execute global marketing strategy aligned with business growth and category creation.B2B SaaS Expertise – Deep understanding of subscription/SaaS metrics, sales cycles (esp. complex deals), and funnel performance.Demand Gen Mastery – Hands-on experience scaling demand gen programs (ABM, performance, lifecycle) with measurable results.Brand Storytelling – Exceptional at articulating brand narrative across global regions while localizing as needed.Product Marketing Depth – Strong capability in crafting positioning, personas, competitive intelligence, and sales enablement.Global Mindset – Experience leading multicultural teams, entering new markets, and managing localization strategies.Data-Driven Decision Making – Uses KPIs and marketing analytics to prioritize, justify spend, and course-correct.Education & Work Experience:MBA in Marketing, Strategy, or a related field from a Tier-1 business schoolBachelor’s degree in Business, Engineering, or related discipline required.15+ years of progressive marketing leadership experience, including 5–7 years in a leadership marketing role.