Country Manager

Client: Leading Online Travel Agency (Confidential)Location: Bangkok, ThailandEmployment Type: Full-time, PermanentWork Setup: RemoteRole OverviewOur client in the online travel agency industry is hiring a commercially strong and strategic Country Manager – Thailand to drive their tourism procurement expansion. This role oversees hotel sourcing, P&L ownership, supplier partnerships, cross-border execution, and team leadership to achieve Thailand market growth and profitability.Key ResponsibilitiesThailand Market Expansion StrategyDevelop and execute Thailand tourism procurement strategies focused on hotel resources.Lead P&L ownership for the Thailand hotel procurement business.Use data-driven insights to identify trends, opportunities, and strategic direction.Capture niche local segments and implement differentiated competitive strategies.Explore new opportunities in first-leg entry services, entertainment tickets, and fragmented product categories.Hotel Resource Development & ManagementLead development, negotiation, and procurement of hotel resources in Thailand.Build a competitive and diversified hotel supply chain.Strengthen and expand long-term partnerships with key hotel suppliers.Conduct frequent market research to monitor competition and local changes.Cross-Departmental CollaborationCollaborate with product, operations, and marketing teams to optimize resource integration.Partner with cross-border teams to drive local execution and continual improvement.Team Building & LeadershipLead organizational development and talent nurturing for the Thailand procurement team.Optimize team structure to increase efficiency and performance.Drive the Thailand business to profitability within defined timelines and market share targets.Execute strategies with clear action plans and lead the team toward objectives.QualificationsBachelor’s degree or higher.Minimum 6 years of hotel procurement or tourism resource development experience.Minimum 2 years of team leadership experience.Experience in online travel platforms (Agoda, Booking.com, Traveloka, etc.) or B2B travel enterprises (Hotelbeds, WebBeds, etc.).Strong understanding of the Thailand tourism and hotel supply landscape.Proven negotiation and partner management skills.Demonstrated leadership and ability to operate under pressure.Proficiency in Thai and business English.Willing to travel up to 40%.Additional Recruitment NotesWork Setup: Remote-first. Candidate may need to work across Bangkok (Thailand) and Ho Chi Minh City (Vietnam).Onboarding: Through third-party EOR initially while new entities are being finalized.Compensation: Final offer depends on candidate's experience.Pro5 is a global platform helping thousands of vetted professionals get hired by top employers. See what others say on our public Google Reviews and learn how we keep your data safe in our Trust Center.