Data Scientist (Marketing Data Science)

About KlookWe are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination.We operate a mobile-first, curated platform featuring diverse experiences across global destinations.Do you share our belief in the wonders of travel? Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook.We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:Customer FirstPush BoundariesCritical ThinkingBuild for ScaleLess is MoreWin as OneWe never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!What You'll DoDevelop and implement advanced marketing measurement models, including Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA), to evaluate and improve ROI across channels (search, social, display, etc.).Analyze campaign performance using data from Google Analytics, Meta Ads (Facebook/Instagram), and other sources to provide insights on channel effectiveness and customer behavior.Apply view-through attribution modeling for display and social campaigns to credit conversions from ad views (not just clicks).Design and execute experiments (e.g., A/B tests) to measure campaign lift and optimize marketing spend.Collaborate with cross-functional teams (Marketing, Data, Product) to translate findings into strategic recommendations and actionable plans.Communicate insights and reports to stakeholders, guiding data-driven decision-making for marketing and budgeting.What You'll NeedEducation & Experience: Bachelor’s degree or higher in Statistics, Data Science, Marketing, or related field. Minimum 5 years of relevant experience in marketing analytics or data science.Technical Skills: Proficiency in Python, R, and SQL for data analysis and model development. Hands-on experience with Google Analytics and Meta Ads platforms.Domain Expertise: Demonstrated expertise in MMM, MTA, or view-through contribution modeling to assess marketing performance. Familiarity with digital advertising metrics and attribution models.Analytical & Communication: Strong statistical analysis skills and the ability to derive clear insights from complex data. Excellent communication skills to present findings to both technical and non-technical stakeholders.Teamwork: Ability to work in an in-office, cross-functional team environment. Self-motivated with strong problem-solving skills and attention to detail.Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.