Digital Marketing Executive

Company: Gmart Online Technologies (Pvt) LtdDepartment: Marketing & GrowthReporting To: CEO / Head of Operations & Projects🎯 ROLE OVERVIEWWe are hiring a Marketing Executive to handle 360° marketing, including digital, app marketing, content creation, campaign support, creative coordination, and brand development across our global apps, websites, games, and fintech products. The ideal candidate is creative, energetic, and well-organised, able to manage multiple daily and monthly marketing tasks.🔥 KEY RESPONSIBILITIES1. App MarketingExecute app marketing strategiesOptimize Play Store/App Store contentSupport app launches & updatesTrack installs, retention, revenue & user feedback2. Social Media & ContentManage content for Facebook, TikTok, Instagram & YouTubeCreate captions, hashtags, reels & storiesDo trend research & maintain brand consistency3. Creative CoordinationConvert CEO concepts into briefs for designers & editorsFollow up on timelines and qualityReview designs, thumbnails & visualsPrepare references, mood boards & concepts4. Performance Marketing SupportProvide creative ideas, ad copy & A/B test suggestionsAssist in preparing ad contentMaintain top-performing creative library5. Competitor & Market ResearchAnalyze competitor apps and ad strategiesMonitor Facebook Ads LibraryPrepare weekly insight reports6. Traditional MarketingAssist with flyers, posters, outdoor branding & eventsCoordinate with vendors & suppliers7. Influencer CoordinationFind influencers (Sri Lanka + Global)Prepare briefs & manage collaborationsTrack performance8. Reporting & DocumentationPrepare weekly/monthly reportsMaintain creative logs, content folders & spreadsheetsUpdate SOPs & ensure smooth team communication🧩 ADDITIONAL TASKSPrepare organic/paid video scriptsCoordinate live video contentSupport brand identity for new appsHandle urgent CEO marketing tasks🧠 REQUIRED SKILLS1–3 years in digital/content marketingStrong knowledge of TikTok, FB, IG, YouTubeCreative thinker with good communication skillsAbility to multitask under deadlinesAdded advantage: scriptwriting, design review, ad metricsGood English & Sinhala💼 BENEFITSAttractive basic salaryPerformance bonuses & commissionsMonthly performance giftsFast career growthWork across Sri Lanka + Global markets