Digital Marketing Executive

ResponsibilitiesMinimum of 4 to 6 years of experience in Digital Marketing (Diagnostics industry/ Pharma/Healthcare)Sound knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)Expert in Internet and social media strategy with a demonstrated track recordCreate and implement Marketing plan within budget, in conjunction with overall business strategyManage major projects such as PR events, launches, Marketing campaignsDemonstrate familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market researchPlans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaignsComplete ownership from driving top-of-funnel visitor traffic to monthly customer acquisition and MRR (Monthly recurring Revenue) goalsOwn the strategy and execution of demand generation campaigns to hit marketing pipeline and revenue goals.Build and execute demand generation programs through multiple channels (Organic, Paid, Social, Affiliate, etc.) but primarily focused on Paid channelsDevelop a deep understanding of the buyer journey, including funnel metrics, lead scoring, personas, audience development, and lifecycle marketing strategies.Create and implement a digital marketing strategy to drive awareness, traffic, leads, and conversionsLead the management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS), SEO, and content syndication.Strategy, including planning, budgeting, reporting, and execution across multiple channels (owned & paid)Apply customer and channel insights to inform and evolve our customer segmentation strategy for omnichannel growthSetting up attribution models, multi-channel trackingCreate, maintain, and optimize PPC campaigns, ad-copies, landing pages, A/B testing, budgetingManage third parties effectively such as digital agencies and service providersDevelop and maintain regular reporting on campaign performance and marketing pipeline forecastsOwn and manage a process for experimentation to find new channels, tactics, audiences and offersDesigns, builds, and maintains company social media presenceMeasures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)Identifies trends and insights and optimizes spend and performance based on the insights.Brainstorms new and creative growth strategies through digital marketingPlans, executes, and measures experiments and conversion testsCollaborates with internal teams to create landing pages and optimize user experienceLiaise with and manage all external agencies, such as PR, Creative, On-line, Media Buyers, Medical PublicationsIdentifies critical conversion points and drop off points and optimizes user funnelsMaintain awareness of competitor activity and general healthcare updatesContribute to internal and external meetings from a marketing perspectiveIssue on-going reports on all activities to Brand ManagerDevelop an annual marketing plan which should detail the year’s activity to meet agreed company objectives.