Digital Marketing Manager - Lead Generation

Digital Marketing Manager – Lead GenerationSydney | Hybrid Work Model | $140,000 – $160,000 + SuperA fast-growing business is seeking an experienced Digital Marketing Manager to take full ownership of its paid performance, digital acquisition strategy, and automation-led customer journeys.This role goes beyond paid media. You’ll be responsible for building and optimising end-to-end workflows, ensuring leads move seamlessly through each stage of the funnel in a broker or sales-led environment. If you enjoy blending performance marketing with journey automation, this is a rare opportunity to shape the entire acquisition ecosystem.You’ll be hands-on, data-driven, and commercially focused, with the autonomy to test, build, and refine campaigns and workflows that directly impact revenue and conversion outcomes.What you’ll be doing • Plan, execute, and optimise paid acquisition campaigns across Google Ads, Meta (Facebook/Instagram) and LinkedIn. • Own the full lead generation and nurturing funnel — from creative concept and audience targeting through to conversion, attribution, and handover to brokers/sales teams. • Build, automate, and optimise customer journeys and workflows in HubSpot (or similar), ensuring fast, personalised follow-up and efficient lead flow. • Design and refine lead scoring, routing, and automated touchpoints to maximise conversion speed and quality. • Manage and optimise budgets to achieve CPL, CPA, and ROI targets. • Test and refine creative, copy, targeting, and bidding strategies to lift performance. • Collaborate with sales, brokers, product, and external specialists to deliver high-performing campaigns and frictionless funnels. • Track, analyse, and report on results using Google Analytics, HubSpot, Meta Ads Manager, or Looker Studio. • Identify new growth opportunities across emerging channels and audience segments.What you’ll bring • 5+ years’ experience in paid media or performance marketing with a strong focus on lead generation. • Proven success operating in a broker-led, sales-led, or fast-paced conversion environment. • Demonstrated experience building automated workflows, customer journeys, and lead nurturing sequences (HubSpot highly regarded). • Strong analytical mindset with expertise in tracking, attribution, and conversion optimisation. • Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. • Proficiency in Google Analytics, HubSpot, Tag Manager, or similar tools. • Solid understanding of conversion funnels, retargeting, A/B testing, and workflow automation. • Excellent project management and communication skills, with the ability to work cross-functionally. • Experience in financial services, fintech, or high-volume B2C acquisition environments is highly advantageous.How to Apply: Apply directly to this job OR send your resume to Marketing@thedrivegroup.com.au For The Latest Jobs, Tech News or to 'Introduce A Friend' for a $1000 Referral Fee - Follow Us On Linkedin. https://www.linkedin.com/company/thedrivegroup TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry. We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths. If you have the right skills and attitude we would love to hear from you!