Digital Marketing Manager

Track-POD seeks an experienced, energetic, and ambitious Digital MARKETING MANAGER (SENIOR MARKETER/DIGITAL MARKETING in B2B SaaS) in Europe to join the Track-POD team. You take pride in creating/implementing SEO activities to support the sales team and marketing initiatives globally. This position allows you to start your marketing career in a global company that presents a massive opportunity for growth.Are you curious about that?Copywriting - SEO & SEMLink Building TechniquesB2B Content DevelopmentContent DistributionKeyword Research & SERP AnalysisAccount-Based MarketingPPC campaignLanding Page OptimizationTesting & Growth ExperimentsYouTube SEOIn this role, you will:SEO and website development & management, development strategy and executionImprove and come up with creative growth strategies from SEO to email marketing to make the company grow with new customers and reduce churn.Work on maximizing the volume of Organic, Referral, Direct Traffic, PaidImproving the Quality of Traffic and New Keyword researchManage and oversee different digital marketing channelsManaging paid search and social acquisition channels, building out referral programs, optimizing email nurture campaigns, and sending timesMeasure and manage online content, create a lead generation strategy with an emphasis on content marketing and SEMManage lead generation (Acquisition / Lead Gen) and work hand in hand with sales to continuously optimize the inbound funnelAnalyze conversion rate per various channels and implement the actions to improve the conversion rateAnalyzing websites and competitors to improve results and identify growth opportunities using Google Analytics, Google Search Console, Ahrefs, SEMrushSEO on-site and off-site auditing and implementation of LinkBuildingOptimizing current landing pages and blog posts for SEO, developing a website with new pages with articlesCreate and launch email blast campaignsDistribute content across all applicable channelsDeveloping and implementing content strategyManage off-site optimization projects and report on performanceAbout you:Proven work experience in digital B2B marketing 4+ years of successful work in the field of digital marketing, min. 3 yrs B2B SaaS exp. Possesses knowledge of trends, best practices, and critical metrics in B2B and digital marketing4+ Experience in SEO methodologies and best practices; agency backgrounds welcome Strong skills in creating original content that targets a specific audience and meets company objectivesKnowledge of SEO best practices, in particular about avoiding algorithmic penalties, LinkBuildingAnalytical thinking to assess campaign results, experience with Google AnalyticsArticulate and poised with a clear and concise communication style. An excellent spoken and written business English is a mustTakes massive initiative, moves projects forwardCan work with designers & developersDoesn’t need hand-holding, doesn’t complain about data gaps You are in Vilnius What This Job Offers You:Ability to make a massive impact on the company's growth and successCompetitive salary with compensation starting from 5K EUR (Gross)Work with the latest marketing tech stackMacBook Pro 16 for personal use + iPhone Pro 16 + AirPods 2Work at an Office in the city center, Business Center Stadium: Šeimyniškių g. 19, VilniusExciting, fast-paced global environment (we are shifting the global market!)Private Health Insurance