Digital Marketing Specialist

About the RoleWe’re looking for a Digital Marketing Specialist who lives and breathes content. You’ll be the creative engine behind our brand’s online presence: crafting videos, social media posts, and campaigns that inspire engagement, drive leads, and build community. If you love storytelling through visuals, short-form videos, and social trends, this is the perfect role for you.Key ResponsibilitiesContent Creation & StrategyPlan, script, film, and edit engaging short-form and long-form videos for social media (Reels, TikTok, YouTube Shorts, etc.).Create high-quality, on-brand graphics, animations, and social posts optimized for each platform.Work with internal teams to develop storytelling content around products, people, and events.Manage a consistent posting schedule across social media channels and track performance.Stay ahead of social media trends, memes, and emerging formats relevant to our audience.Digital Marketing ExecutionManage brand presence across Facebook, Instagram, TikTok, YouTube, and LinkedIn.Run and optimize paid ad campaigns for reach, engagement, and conversions.Coordinate influencer collaborations and user-generated content (UGC).Support SEO and website content updates to ensure alignment with campaigns.Track analytics and report on engagement, reach, and ROI of marketing initiatives.Brand & Creative DevelopmentEnsure content aligns with brand tone, voice, and visual identity.Brainstorm fresh creative concepts for storytelling, product launches, and seasonal campaigns.Collaborate with photographers, videographers, and copywriters as needed.QualificationsBachelor’s degree in Marketing, Communications, Multimedia Arts, or a related field.2+ years of experience in digital marketing, content creation, or social media management.Strong skills in video editing (Adobe Premiere, CapCut, or Final Cut Pro) and basic graphic design (Canva, Photoshop, or Illustrator).Deep understanding of social media trends, analytics, and audience engagement.Excellent written and verbal communication skills in English.Creative, proactive, and passionate about digital storytelling.Preferred SkillsExperience running Facebook Ads Manager and/or Google Ads campaigns.Familiarity with influencer marketing and community engagement.Photography and basic animation (After Effects or similar) are a plus.Interest in lifestyle, home, or technology brands is a bonus.What We OfferCompetitive salary package based on experience.Opportunity to grow within a fast-moving, international company.Creative, open, and supportive work environment.Exposure to cross-border digital campaigns and brand-building projects.