Digital Marketing Specialist – Freelance Project

This role focuses on leveraging a high-traffic YouTube Shorts channel to drive consistent ebook sales. The ideal candidate will develop and execute a content-to-conversion strategy, transforming short-form video engagement into digital product purchases. You will be responsible for optimizing content, refining calls-to-action, and analyzing performance metrics to maximize conversions, all while maintaining an authentic and non-intrusive approach. Collaboration on ad copy, hooks, and psychological triggers that resonate with viewers is essential. This is an opportunity to make a measurable impact on digital product sales through innovative marketing tactics.Deliverables Develop and implement a marketing strategy tailored to YouTube Shorts for ebook sales Optimize short-form video content to increase viewer engagement and conversion rates Create or refine calls-to-action and bio links to drive traffic to the ebook sales page Analyze channel and campaign metrics, providing actionable insights and recommendations Collaborate on ad copy, video hooks, and psychological angles to improve conversion Suggest and test new approaches for content-to-conversion optimizationRequirements Proven experience in digital marketing, with a focus on YouTube Shorts or TikTok Demonstrated success in selling digital products or ebooks online Strong understanding of short-form video content and audience engagement strategies Ability to analyze data and adjust strategies based on performance metrics Excellent communication and collaboration skills Creative thinker with a results-driven mindset Familiarity with optimizing calls-to-action and bio links for conversions Experience with performance-based or commission-based marketing is a plusAbout TwineTwine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.Our MissionTwine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.