Marketing Manager

Marketing Manager (Growth & Lifecycle) Location: Edmonton, AB | Reports to: CEOAbout the Company Our client is one of Canada’s leading providers of occupational health and safety training — empowering thousands of workers every year to perform confidently, competently, and safely. With a strong Alberta presence and a national reputation for excellence, they deliver industry-recognized certifications that shape safer workplaces across the country. Their team of passionate safety professionals and expert instructors has built a legacy of innovation, trust, and impact in safety education.The Role As the Marketing Manager (Growth & Lifecycle), you’ll be the driving force behind a modern, data-driven marketing strategy that fuels growth and deepens customer engagement. You’ll combine strategic thinking with hands-on execution — building campaigns that elevate brand awareness, drive course registrations, and strengthen long-term relationships. This is an exciting opportunity to make your mark within a growing Alberta-based company that values creativity, results, and initiative.What You’ll Do • Design and execute integrated B2B and B2C campaigns that drive awareness and bookings • Build and optimize lifecycle journeys across email, social, and web channels • Refresh brand messaging, creative direction, and digital presence to reflect a modern voice • Lead content creation — from instructor spotlights to customer success stories • Manage digital channels (Google, Meta, LinkedIn), SEO, and website optimization • Implement CRM and marketing automation workflows to improve retention and ROI • Track and analyze key metrics (CPL, ROAS, CAC, LTV) and turn insights into strategy • Collaborate cross-functionally to align marketing initiatives with business goals • Support sales enablement through compelling collateral and presentationsAbout You You’re a creative and analytical marketer who thrives on turning ideas into measurable growth. You bring: • 4–7 years of experience in marketing, with a focus on growth or lifecycle campaigns • Strong understanding of customer journeys and conversion optimization • Proven success managing multi-channel campaigns (email, social, paid, web) • Excellent copywriting and storytelling skills — especially for technical audiences • Comfort with analytics, CRMs, and marketing automation tools (HubSpot, Mailchimp, etc.) • A proactive, organized, and solutions-oriented mindsetBonus Points Experience in education, training, or safety industries; familiarity with HubSpot or ActiveCampaign; and creative design or video editing skills.Why Join Us • Build a marketing function from the ground up • Work closely with the CEO and leadership team to shape growth strategy • Be part of a trusted and evolving Alberta-based brand with a national footprintCompensation: Base salary of $80–90K plus bonus and a comprehensive benefits program.