Digital Marketing Specialist

Company DescriptionHENRIKEN CONSULTING is composed of a team of young, innovative, and problem-solving professionals dedicated to delivering exceptional support to its clients. The organization is committed to providing high-quality services and prides itself on its quick response time, ensuring an outstanding client experience. With a focus on exceeding expectations, HENRIKEN CONSULTING fosters a dynamic and professional environment that values excellence, innovation, and client satisfaction.About the Role We are looking for an innovative and data-driven Digital Marketing Specialist to develop and execute digital campaigns that enhance brand visibility, generate leads, and increase customer engagement. The ideal candidate will have strong technical marketing skills, experience with digital tools and platforms, and a passion for measurable results. Key ResponsibilitiesDevelop and implement digital marketing strategies across social media, email, search engines, and web platforms.Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).Optimize website and landing pages for lead generation and SEO performance.Track, analyze, and report performance metrics (Google Analytics, Meta Insights, etc.).Coordinate content development including blog posts, email newsletters, and digital creatives.Support brand campaigns and promotional initiatives for product/service visibility.Conduct market and competitor research to recommend marketing improvements.Manage CRM tools and automate marketing workflows where applicable.Collaborate with graphics and content teams to deliver high-performing campaigns.RequirementsBachelor’s degree in Marketing, Communications, Business, or related field.2–3 years proven experience in digital marketing.Proficiency in digital tools such as Google Ads Manager, Meta Business Suite, CRM apps, and analytics tools.Knowledge of SEO/SEM, email marketing, website optimization, and lead generation.Strong analytical, strategic thinking, and communication skills.Highly organized with ability to manage multiple campaigns simultaneously.Added AdvantageGraphics design skills (Canva, Adobe Photoshop, Illustrator).Basic video editing or content production experience.Knowledge of marketing automation tools (HubSpot, Zoho, Mailchimp).