Digital Marketing Specialist

📍 Tirana (on-site) | 🕒 Full-time or Part-time | 🎓 Training provided | 💰 Paid, competitiveWe’re a startup that moves fast, tests ideas, and scales what works. You’ll own content across channels and run performance campaigns that convert.What you'll do:Content creation: plan an editorial calendar, script ideas, shoot/record, and edit short-form videos (Reels/Shorts/TikTok), carousels, and stories.Publish to Instagram, TikTok, YouTube, LinkedIn, Facebook; tailor hooks, captions, hashtags, and thumbnails per platform.Use AI tools (ChatGPT, Copilot, image/video generators) to ideate hooks, draft copy, and create creative variations faster.Design on-brand graphics (Figma/Adobe); repurpose long → short clips; create social templates for speed.Manage pages daily: community replies, DM triage, UGC coordination, creator collabs, and basic influencer outreach.Run and optimize paid campaigns: Meta (FB/IG) and Google Ads (Search/Display/YouTube). Test creatives, audiences, and landing pages.Set up tracking (Pixels, GA4, conversions, UTMs) and report CPL/CPA/ROAS, watch-time, retention, saves/shares weekly.Collaborate with product/engineering on funnels, forms, and simple automations (email/SMS/WhatsApp).Must Have:Instagram/TikTok video editing for short-form (cuts, pacing, subtitles, aspect ratios, hooks in first 3 seconds).Hands-on with Meta Ads Manager and Google Ads.Graphic design skills ).Clear writing; ability to storyboard ideas and write compelling captions.Nice to have (or learn here)WordPress/Webflow landing pages; basic SEO.AI ToolsWork Setup:From office in Tirana (collaborative startup environment).Full-time or part-time options.Training and mentorship provided.Paid role compensation competitive and based on skills.