Digital Marketing Specialist/PPC Expert

The Digital Marketing Specialist/PPC Expert will plan, execute, and optimise paid digital advertising campaigns across multiple platforms. This role focuses on driving quality leads through strategic paid media management while maximising ROI.Key ResponsibilitiesPaid Campaign ManagementPlan, create, and manage PPC campaigns on Google Ads (Search, Display, YouTube)Execute paid social media campaigns on Facebook, Instagram, LinkedInConduct A/B testing of ad copies, creatives, and landing pagesStrategy & PlanningDevelop comprehensive paid media strategies aligned with business goalsCreate campaign calendars and budget allocation plansPerformance OptimisationMonitor campaign performance daily and make real-time optimizationsAnalyse metrics: CTR, CPC, CPL, conversion rates, ROASLanding Page & Conversion OptimisationCollaborate on landing page design and optimisationImplement conversion rate optimisation (CRO) best practicesAnalytics & ReportingTrack and analyse campaign performance across all platformsCreate comprehensive performance reports with insightsSEO & Organic GrowthImplement on-page and technical SEO best practicesMonitor organic search rankings and trafficPlatform ManagementManage Google Ads, Facebook Business Manager, LinkedIn Campaign ManagerSet up and maintain Google Analytics, Google Tag ManagerCollaboration & CoordinationWork with creative team for ad creative developmentCoordinate with sales team on lead quality and follow-upRequirementsEducation & ExperienceBachelor's degree in Marketing, Digital Marketing, or related field3-5 years of hands-on experience in digital marketing and PPCGoogle Ads and Facebook Blueprint certifications requiredReal estate or lead generation experience strongly preferredProven track record of managing significant ad budgetsTechnical ExpertiseExpert-level knowledge of Google Ads (Search, Display, Shopping, YouTube)Advanced proficiency in Facebook Ads Manager and Instagram advertisingStrong understanding of Google Analytics and conversion trackingExcel/Google Sheets proficiency for data analysisDigital Marketing SkillsDeep understanding of PPC strategy and best practicesExpertise in keyword research and audience targetingStrong analytical and data interpretation skillsA/B testing and experimentation mindsetPerformance MetricsCost per lead (CPL) targetsLead volume and qualityReturn on ad spend (ROAS)Click-through rates (CTR) and conversion ratesCampaign ROI and profitabilityQuality score and ad relevance metricsOrganic traffic and keyword rankings (SEO)BenefitsCompetitive salary packagePerformance-based bonuses tied to campaign ROICertification and training supportProfessional development opportunities