Digital Marketing Specialist

Company Description: Founded in 2002 in Dubai, Waves Investments & Properties L.L.C is a family investment office offering comprehensive real estate services, including buying, selling, and leasing premium properties. Our expert team focuses on securing prime locations and luxurious facilities to ensure exceptional value and high returns for our clients. We are committed to delivering outstanding service, practical opportunities, and maintaining the highest standards of quality in real estate brokerage—consistently exceeding expectations.Position Overview:We’re looking for a Digital Marketing Expert with a proven track record in real estate lead generation and Meta Ads campaign management. The ideal candidate has 2–5 years of experience running high-performing online marketing campaigns, especially on Meta (Facebook & Instagram), and has worked within a real estate brokerage environment. This is a hands-on role that requires both creative thinking and analytical precision to deliver measurable results.Key Responsibilities:Plan, execute, and optimize Meta Ads campaigns (Lead Generation, Traffic, Engagement, Conversions).Drive consistent qualified leads for real estate sales and leasing.Monitor daily campaign performance and ensure CPL (Cost Per Lead) and ROI targets are achieved.Conduct A/B testing for creatives, audiences, and placements to enhance performance.Track, measure, and report campaign results using Meta Ads Manager and Google Analytics.Collaborate with the creative and content teams to produce engaging ad visuals and copy tailored for social media.Assist in running Google Ads, TikTok Ads, and LinkedIn Ads campaigns when required.Stay updated on industry trends, algorithm updates, and digital marketing best practices to maintain competitiveness.Requirements:2–5 years of proven experience in running and optimizing Meta Ads campaigns for real estate brokerage (mandatory).Demonstrated success in generating qualified real estate leads through paid advertising.Strong understanding of ad tracking tools (Pixel, Events Manager, UTMs).Good analytical and reporting skills with attention to detail.Basic knowledge of Google Ads and SEO (preferred).Creative mindset with an eye for social-first content and ad performance trends.Excellent communication and teamwork skills.Ability to work efficiently in a fast-paced, target-driven environment.What We Offer:Competitive salary based on experience and performance.Visa residency sponsorship.Comprehensive health insurance.30 days of paid annual leave.Annual round-trip flight ticket to your home country.A supportive, collaborative, and growth-oriented work environment.