Mellow Media Ltd

Direct Media Buyer

Posted: 2 minutes ago

Job Description

About UsWe are a fast-growing company with multiple online dating and AI platforms. We specialize in direct media buying and scaling high-converting traffic sources. Our goal is to dominate the online dating and AI companionship industry through innovative ad strategies, premium traffic partnerships, and data-driven growth.Role OverviewWe’re looking for an experienced Media Buyer with a strong performance marketing background and the ability to run high-volume, conversion-driven campaigns. You’ll manage direct media buying channels, drive high-intent traffic to our brands, test creatives, and optimize funnels based on data.This is a hands-on, analytical, fast-moving role for someone who loves launching campaigns, testing at speed, and scaling what works.ResponsibilitiesPlan, launch, and scale direct media buying campaigns across display, native and other traffic sources.Manage campaigns across networks such as Google, Meta, TrafficJunkie, ExoClick, PropellerAds, Taboola/Outbrain, DSPs, etc.Research and onboard new traffic sources to diversify acquisition.Run A/B tests for creatives, pre-landers, landers, and funnels.Analyze campaign performance daily and adjust based on KPIs.Help produce high-converting ads.Monitor performance using Voluum/Binom or similar trackers.Negotiate rates and deals with traffic networks and partners.Propose funnel improvements to increase conversion rates and ROIs.Requirements3+ years of media buying experience with strong, provable ROI.Experience in direct response marketing (dating/adult, gaming vertical is a major plus).Strong analytical mindset and comfort working with data.Proficiency with tracking tools and attribution platforms.Experience managing five-figure monthly budgets and desire to scale to six figures.Fast, autonomous decision-maker with an ROI-focused approach.Familiarity with compliance and creative limitations in the dating/adult niche.Nice to HaveExperience using Tableau (or similar BI tools) for data analysis.Basic ad copywriting or creative editing skills.Programmatic buying experience.Understanding of user psychology and buyer intent in dating funnels.Experience managing traffic in Tier-1 GEOs.What We OfferFull autonomy to test, scale, and innovate.Significant budgets with room to experiment aggressively.Performance-based bonuses.Direct collaboration with founder-level leadership.Long-term growth opportunities as we build a larger acquisition team.👉 Ready to Lead the Future of Direct Media Buying? Apply now and help us scale our high-performing traffic acquisition strategy

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