Ecommerce Manager

The E-Commerce Manager will own the end-to-end online business performance, combining analytical insight, commercial drive, and creative execution. This role bridges strategy and operations, ensuring that e-commerce platform delivers seamless, and high-performing customer experiences — from product discovery to post-purchase engagement.You’ll manage website UI/UX, optimize the full digital funnel, and drive omnichannel growth by aligning marketing, CRM, and commercial strategies. Your ultimate goal: grow online sales, enhance conversion, and elevate brand experience in Saudi Arabia.Key Responsibilities1. E-Commerce Strategy & Business GrowthDevelop and execute the e-commerce business plan, aligned with commercial objectives and regional marketing calendars.Own KPIs including sales, traffic, conversion, AOV, bounce rate, retention, and LTV.Identify new opportunities for growth — product categories, online exclusives, and customer acquisition initiatives.Partner with marketing, CRM, and media teams to plan launches, seasonal campaigns, and offers, ensuring full-funnel optimization.2. Website Operations & MerchandisingOversee day-to-day site operations, ensuring product data, pricing, stock, and visuals are accurate and on-brand.Manage homepage, category, and campaign updates using the CMS and work closely with developers.Manage site health, raise and track bugs, and collaborate with developers for fixes and feature improvements.3. Digital Marketing IntegrationSupport paid media and CRM campaigns through optimized landing pages and performance tracking.Collaborate with media teams on SEM, display, and paid social to improve ROI and customer acquisition.Leverage analytics to refine performance across channels — web, email, and social.Ensure organic and paid strategies reinforce commercial priorities.4. Analytics, Insights & Conversion OptimizationUse GA4, Tag Manager, Looker/Data Studio, and heatmaps (e.g., Hotjar, ContentSquare) to monitor performance.Conduct regular A/B and multivariate testing across home, category, and PDPs to increase conversion and engagement.Translate insights into actionable recommendations to enhance UX, navigation, checkout flow, and content placement.Prepare weekly and monthly performance reports with insights and clear next-step actions.5. CRM, Loyalty & PersonalizationPartner with CRM teams to deploy personalized journeys, triggered emails, and loyalty campaigns.Align on segmentation strategies to increase repeat purchase rate and CLV.Optimize product linking and offers across web and CRM channels for stronger conversion.6. SEO & Content OptimizationLead technical and on-page SEO initiatives to improve organic traffic and site discoverability.Optimize product titles, metadata, and internal linking for visibility.Collaborate with content and development teams to ensure SEO best practices are implemented.7. Cross-Functional CollaborationPartner closely with Retail, Marketing, Supply Chain, CRM, and Customer Service to ensure consistency across all touchpoints.Act as the primary digital SPOC between HQ and MEC.Support omnichannel initiatives (e.g., click-and-collect)