Email & WhatsApp Marketing Specialist

We're a high-growth fashion dropshipping business, and we have done over €5.000.000 in revenue. Our non-branded model lets us scale fast across multiple fashion stores. We're looking for someone who can drive revenue through strategic email and WhatsApp campaigns. If you thrive on metrics, love optimizing customer journeys, and want to see your campaigns directly impact sales, this role is for you.TasksThe RoleYou'll own our dual-channel marketing strategy: managing email campaigns and WhatsApp messaging to drive repeat purchases, recover abandoned checkouts, increase average order value, and build customer loyalty in the fashion space. This is a focused, hands-on position where your decisions directly influence revenue.Design & execute email campaigns that segment audiences, test messaging, and convert browsers into buyersManage WhatsApp marketing flows using Klaviyo (if you've experience with another tool we can try that), promotional sequences, and customer re-engagement campaignsMonitor & report critical metrics to optimize performance continuouslyA/B test subject lines, copy, timing, and offers to maximize open rates, click rates, and conversionsCollaborate with the team on seasonal changes and special promotionsIdentify trends & opportunities in customer behavior to inform strategyRequirementsMust-Have Experience✓ 2+ years in email marketing for fashion/ecommerce dropshipping or similar non-branded retail✓ Proven WhatsApp marketing experience – campaigns, flow setup, customer engagement sequences✓ Deep familiarity with Klayvio✓ Data-driven mindset – you live by metrics and use them to make your own decisions✓ Self-starter mentality – ability to work independently, solve problems, and take ownershipNice-to-HaveExperience with other email platforms (Substack, ConvertKit)Basic understanding of SMS marketing or push notificationsExperience scaling campaigns across seasonal peaksPortfolio or case studies showing campaign performanceBenefitsWhat We OfferCompetitive salary (commensurate with experience)Full remote flexibilityAccess to all marketing tools & data you needDirect feedback on your performance & impactClear onboarding with SOPs, templates, and trainingOpportunity to grow as we scale into a manager position with the responsibility to manage multiple e-mail marketing/Whatsapp marketing experts.A lovely Filipino team (our first team meet-up will take place in 1 week)Please send your application with:Your resume (highlighting email & WhatsApp campaign experience)A brief cover letter (2-3 paragraphs max) describing: Your best email or WhatsApp campaign result (include metrics!)Your experience with Klayvio + the results you got. Please let me know the percentage per webshop type.Portfolio or case study (screenshots of campaigns, dashboards, or email templates you've designed)