Events & PR Manager

The Job SummaryThe Events and PR Manager is responsible for managing all aspects of event planning and public relations for Stellantis KSA, ensuring alignment with corporate objectives; managing the execution of high-profile events and media campaigns to enhance brand visibility; collaborating with internal teams and external partners to deliver impactful experiences; developing strategies to maximize event ROI and media coverage.Key Responsibilities / AccountabilitiesTechnical / Job-Specific Competencies1Event Planning & ExecutionCraft strategic plans for corporate events that align with Stellantis's overall marketing objectives, ensuring events effectively promote the brand and engage target audiences.Manage all aspects of event logistics, from venue selection and setup to coordination of technology and equipment, ensuring each element is executed flawlessly to create a seamless experience.Establish and maintain relationships with vendors and suppliers, negotiating contracts that ensure quality service while adhering to budget constraints.Integrate innovative technologies, such as virtual reality or live streaming services, to enhance event engagement and reach a broader audience.Ensure all events comply with local safety regulations and company policies, implementing measures to guarantee attendee safety and minimize risks.Develop and monitors event budgets, ensuring all activities are cost-effective and deliver maximum ROI. Identifies opportunities to reduce costs without compromising event quality.Implement tools and methods to measure event success against predefined KPIs, using insights to improve future event planning and execution.Coordinate event staff and volunteers, ensuring they are well-prepared and informed about their roles and responsibilities for each event.Utilize various marketing channels, including social media, email, and traditional media, to promote events and maximize attendance.Develop and enforce a robust crisis management plan for events to handle unexpected situations promptly and effectively.Streamline event registration and check-in processes using digital solutions to enhance attendee experience and gather valuable data.Design strategies to maintain engagement with attendees after events, including follow-up communications and feedback surveys to build long-term relationships.Manage logistics for events held across multiple locations simultaneously, ensuring consistency and quality of the event experience across all venues.2Public Relations ManagementCreate targeted public relations strategies that enhance Stellantis's brand image and market presence, addressing specific media channels and audience demographics.Establish and maintain strong relationships with media outlets to facilitate effective dissemination of press releases and news articles that positively portray the brand.Organize press conferences for major company announcements, managing logistics, media invites, and content delivery to ensure clear and effective communication.Regularly monitor and analyse media coverage to assess the effectiveness of PR campaigns and make necessary adjustments to strategy.Manage the creation of all public relations materials, including press kits, speeches, and presentations, ensuring they are compelling and aligned with brand messaging.Manage communications during crises, ensuring that Stellantis maintains a positive public image by responding appropriately and transparently to various stakeholders.Provide training for company spokespersons, preparing them to handle media inquiries and public appearances confidently and effectively.Assess the effectiveness of public relations campaigns, using data-driven insights to enhance future PR strategies and activities.3Brand Promotion PlanningEnsure that all events and PR activities align with the overarching brand strategy, reinforcing brand values and messaging to strengthen market position.Implement initiatives at events and through PR efforts that enhance brand visibility and recognition, attracting new customers and retaining existing ones.Identify and leverage sponsorship opportunities that align with Stellantis's brand values and target markets, maximizing exposure and engagement.Develop and distribute promotional materials and brand collateral at events to ensure consistency in brand portrayal and message delivery.Ensure consistent brand messaging across all events and public relations activities, reinforcing the brand identity and values to all stakeholders.4Stakeholder EngagementRegularly interact with key stakeholders, including internal teams, media, and strategic partners, to ensure their needs are met and they are engaged with Stellantis’s marketing efforts.Organize and lead meetings with stakeholders to discuss upcoming events and public relations activities, gathering input and aligning objectives.Develop and maintain strong relationships with key stakeholders to foster collaboration and support for marketing initiatives.Negotiate partnerships and collaborations that enhance event experiences and PR outcomes, providing mutual benefits.Proactively address concerns and feedback from stakeholders, ensuring issues are resolved promptly to maintain positive relationships.Work with industry influencers and opinion leaders to amplify event and PR activities, reaching wider and more targeted audiences.5Digital Media & Analytics UtilizationUtilize digital platforms to enhance event outreach and PR activities, ensuring that online content is engaging and effectively promotes Stellantis events and brand initiatives.Implement and manage analytics tools to measure the effectiveness of digital campaigns and PR activities, providing data-driven insights that guide strategy adjustments and improve outcomes.Manage Stellantis’s online presence related to events and PR, including updating websites and social media platforms, to ensure current and potential customers receive timely and relevant information.Manage the application of SEO strategies for event promotions and PR content to ensure high visibility in search engine results, driving increased web traffic and participant engagement.Coordinate the production and distribution of video content for events and PR activities, using platforms like YouTube and social media to extend reach and impact.The Job Profile1Educational QualificationsBachelor’s degree in public relations, Marketing or Communications2Professional CertificationsCertified Marketing Professional (CMP)3ExperienceMinimum 5 years of experience in event management or public relations4Languages ProficiencyFluency in English & Arabic languages