Executive, Communications and Content - January Start

The communications and content executive is responsible for managing the school's online presence through social media channels.Overall Responsibilities:To manage and grow the school's social media channels to increase brand awareness.To understand the target audience (i.e prospective parents) to develop engaging and relevant social media content.To work closely with teachers and parents to create content (e.g. success stories, parent testimonials etc) that promotes the school to prospective parents.To track and monitor user engagement and feedback for each social media post(e.g. likes, comments, reactions etc).To analyze the user engagement data to deteremine the effectiveness of the social media channels and types of content and make improvement to the content delivery based on the results.To interact with audiences and reply to queries and comments on the social media posts in a professional manner.To work closely with the other departments and coordinate social media messages (e.g creates posts for open house together with Admissions team, etc).To assist the wider marketing team in the development of online campaigns such as e-mailers, clientele engagements, social media announcements and e-maketing campaigns.To stay abreast of social media trends and competitors' social media activities.Requirements:Minimum of two (2) years of work experience directly with an ad agency or social media platformHands on experience with canva/photoshop.Excellent written and verbal communication skills.Effectively communicate with internal stakeholders at all levels of the organization, vendors and team members.Strong commad on the English (UK) language - spelling and grammar conventions.Knowledge of basic photo and video editing tools.Organized, puntual, detail-oriented, self-motivated, originality and ability to think out-of-the-box.Work Location: Punggol Campus