Senior E-Commerce Executive

Job SummaryBased in Singapore, the Senior E-Commerce Executive supports the planning and execution of TWG Tea digital business in allocated markets. As part of the Digital team, this role is responsible for website content management, site operations, customer service, data analytics, and campaign execution, with the goal of driving market growth and sales, enhancing online traffic and customer retention while maintaining the brand’s luxury positioning. This role requires an understanding of E-Commerce operations, CMS management, digital marketing and customer service. Primary RelationshipsThe position will report to the Digital Marketing Manager at Headquarter.Within the organization, this position acts as the primary liaison between HQ and Ecommerce teams across offices, collaborating closely with Marketing, Social, Design, and Operations. Externally, it coordinates with vendors, service providers, and customers, including language leads and digital or advertising agenciesResponsibilities: Develop and execute integrated digital strategies in conjunction wider company objectives, including the creation of a digital marketing calendar in conjunction with the TWG Tea HQ marketing calendar.Responsible for site management for respective markets, achieving sales targets and sales forecast planning as well as content and product management.Work closely with cross-functional teams, including PR, marketing, sales, digital warehouse and customer service, to drive activities with overall business goals.Oversee order processing and fulfilment, customer service tracking and responses, including creation and implementation of best practices.Create an exceptional customer experience at every touchpoint by analyzing each journey stage and implementing strategies to improve customer satisfaction and loyalty.Plan member engagements ranging from campaign EDM communication to member-exclusive privileges for MyTWG members.Liaise with language leads to create dynamic digital marketing and sales campaigns.Optimize digital platform content and design to meet sales objectives; develop plans and targeted strategies to drive sales, according to TWG Tea HQ corporate marketing/design guidelines. Monitor campaign performances and provide analysis.Collaborate with digital agencies to create and manage paid media campaigns.Responsible for liaising with SEO agencies and for maintaining optimal SEO standards across all sites.Analyse and report data from various web and digital marketing analytics (i.e. Google Analytics) to derive insights and propose data-driven decisions.Identify opportunities for the brand to use digital technology to enhance their overall marketing mix: product, price, place, or promotion.Perform detailed research into luxury brands across multiple markets and structure, support with research, analysis, and reporting related to digital, such as market research, target segmentation, and brand strategy and present recommendations.De-construct competitive best practices in digital marketing and create benchmarks for the respective markets.Define global digital architecture detailing what sites and assets the brand will maintain in different markets in various versions and languages and conduct asset audits to map a brand’s web presence and assess the effectiveness of each asset.Manage 3rd party integrations and relationships with payment platforms, shipping and courier companies, etc.Requirements:At least 3 years’ experience in a strategic digital marketing role.Experience managing ecommerce campaigns in European / North America markets preferred.Mastery of basic marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy.Knowledge of SEO, Google Analytics, Google AdWords, and Facebook Ads Manager.Basic knowledge of basic CMS environments and features.Basic knowledge of website design, html, search and social advertising, URL architecting, programmatic advertising, email marketing, and e-commerce.Fluent in French and English; proficiency in additional European languages such as German, Spanish, or Italian would be an advantage. Strong proofreading and/or writing skills in French would be considered a plus.Presentation skills and previous experience in the luxury industry would be a plus.Only shortlisted candidates will be notified.Please forward detailed resume indicating reasons for leaving, last drawn salary, expected salary and date of availability.