Head of Advertising

Now Hiring: Head of Advertising Location: DHA Phase 8, Lahore Apply at: people@cressettech.comPosition Overview: Head of AdvertisingThe position holder is responsible for leading the development and execution of the organization’s advertising strategy across all media platforms. This role drives brand visibility, creative consistency, and campaign excellence while ensuring alignment with business goals. The incumbent oversees both traditional and digital advertising initiatives, agency coordination, and cross-functional collaboration to deliver impactful brand communication.Key Responsibilities• Develop, manage, and optimize the digital marketing budget, ensuring efficient allocation across performance channels. • Oversee all social media platforms and ensure consistent brand messaging and engagement. • Plan, implement, and continuously improve performance marketing and advertising strategies across paid, organic, and owned media channels. • Analyze campaign performance data, report on KPIs, and present actionable insights to senior management. • Explore and test emerging marketing channels to enhance brand visibility, lead generation, and conversion performance. • Collaborate with cross-functional teams to refine the marketing funnel and improve campaign effectiveness. • Drive performance through data-backed decision-making, leveraging tools like Google Analytics and marketing automation platforms. • Stay current on the latest trends, tools, and technologies in digital and traditional advertising and apply innovative solutions.Qualifications & Requirements• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related discipline. • Meta Certification (media buying/planning/relevant) is mandatory for this senior-level role. • Minimum 10–12 years of experience in advertising and performance marketing, with hands-on expertise in PPC, SEO, affiliate marketing, and social media. • Strong analytical and problem-solving abilities, with a deep understanding of data interpretation and consumer behavior. • Experience with advertising and performance marketing platforms (e.g., Google Ads, Meta Business Suite, Google Analytics, etc.). • Excellent communication, leadership, and project management skills. • Self-motivated, collaborative, and eager to stay ahead of advertising and digital marketing trends.What We OfferAt Cresset, we value talent and reward performance. Our comprehensive benefits package includes:• Market Competitive Salary • Annual Paid Leaves • Health Insurance • Advance Salary • Family Care Support • Personal Loan Facility • In-House Learning & Development • Performance Bonuses • Performance-Based Increments & Promotions • Marriage and Maternity Allowances • Travel Allowance • Loyalty Bonus • Company-Provided Bike or Car (as per eligibility) • Exposure to a High-Growth, Creative Work EnvironmentHow to ApplyIf you're ready to lead and elevate Cresset’s advertising landscape, we’d love to hear from you. Please email your resume along with a brief cover letter expressing your interest in the role to: people@cressettech.com