Head of Commercial Sales- Fitness Verticals

Your Reformer is an innovative, fast-scaling brand redefining the reformer Pilates experience, bringing studio-quality reformers and digital fitness solutions into homes, gyms, and commercial spaces. With our premium product design, proprietary ReformerPro software, and strategic global partnerships, we are transforming how fitness and wellness are experienced across the world.Our mission is to make reformer pilates more accessible, and to empower movement through innovation and meaningful partnerships with health clubs, boutique studios, and wellness operators globally.As the Head of Commercial Sales (APAC) for the Fitness Vertical, you will lead Your Reformer’s commercial growth across the Australasia region with a focus on gyms, health clubs, and wellness facilities. You will shape and execute a sales strategy that integrates digital and hardware offerings, positioning Your Reformer as the leading brand in connected Pilates and fitness solutions.You’ll drive new business opportunities, build strategic partnerships, and develop a scalable digital-first sales approach that connects our physical equipment with ReformerPro’s digital capabilities. This role demands strong leadership, a hunter mindset, and a deep understanding of both fitness operations and digital sales ecosystems.This role will be based in Mornington, Victoria, with flexible hybrid work from home arrangements.Key ResponsibilitiesStrategic & Commercial Leadership Develop and execute the APAC commercial sales strategy with a focus on the fitness and health club vertical. Define and achieve quarterly and annual revenue goals for the AU/NZ/ASIA market. Identify opportunities to integrate digital subscriptions and connected fitness offerings with hardware sales. Work closely with the CEO and Global Commercial Team to align regional objectives with global growth initiatives. Represent Your Reformer at key industry expos and trade events across the APAC regionBusiness Development & Partnerships Build and manage strategic relationships with major gym chains, boutique studios, health clubs, and wellness operators. Develop partnerships with digital fitness platforms, equipment distributors, and software providers to expand reach and enhance the ReformerPro ecosystem. Oversee pipeline management in CRM (Hubspot/Pipedrive), ensuring accurate forecasting and data-driven decisions. Support and manage relationship with JHT Australia and any other distributors relevant across the region Collaborate with Marketing on lead generation campaigns tailored to gym and health club audiences.Digital Sales Integration Drive the integration of ReformerPro digital services into commercial sales conversations. Partner with Product and Marketing to align launches and campaigns with digital-first initiatives. Use digital analytics and CRM data to refine sales strategy and customer engagement.Operational & Cross-Functional Leadership Coordinate with Operations to ensure timely delivery, installation, and client satisfaction. Collaborate with Finance on pricing structures, invoicing, and revenue forecasting. Oversee onboarding of APAC commercial partners to ensure brand alignment and excellence in delivery. Monitor industry trends, competitive landscape, and new business opportunities in the APAC fitness market.Key Requirements Proven experience in B2B commercial sales leadership in fitness, wellness, or connected equipment industries. Strong understanding of the APAC fitness and gym sector, including sales cycles, procurement, and operations. Demonstrated success in integrating digital and hardware solutions in sales models. Excellent negotiation, communication, and relationship management skills. Experience building and managing high-performing sales teams. Strong data-driven mindset; proficiency in CRM systems (Hubspot/Pipedrive preferred). Willingness to travel across the APAC for key client visits, events, and conferences.Why Join UsAt Your Reformer, you’ll join a fast-moving, values-driven company that’s reimagining fitness with design, quality, and purpose. You’ll work alongside a passionate leadership team, help shape the company’s next growth chapter, and be rewarded for your impact with competitive compensation and long-term opportunity.If you think this is the right opportunity for you, please apply or email us at careers@yourreformer.com.au with CV, and cover letter.