Head of Marketing

£70,000 + Bonus + Benefits | North of England (Hybrid)Opportunity to grow into CMO | Exclusive with Proximity RecruitmentProximity Recruitment is proud to partner exclusively with a forward-thinking and fast-scaling Hospitality & EPOS Technology business to find a strategic and commercially driven Head of Marketing. This pivotal leadership role offers the chance to shape and deliver the company’s go-to-market strategy across both UK and international markets.We're looking for a proven marketing leader with hospitality technology or EPOS experience, ready to take ownership of a fast-growing function with a clear route to Chief Marketing Officer.Why Apply?Join the Senior Leadership Team, working closely with the board to define strategic directionInfluence multi-million-pound budgets and build a high-performance marketing team (starting with 2 direct reports)Help scale a business already partnered with over 900 retained hospitality brandsWork flexibly—office-based once a fortnight in the North of EnglandKey ResponsibilitiesDevelop and execute a data-driven marketing strategy that fuels qualified leads and aligns with business growth plansTake ownership of core marketing KPIs: MQLs, conversion rates, CAC, LTV, and ROIDrive marketing analytics, performance tracking, A/B testing, and CRO best practicesOversee digital marketing performance, including SEO, PPC, social media, and email campaignsImplement and optimise marketing automation toolsCollaborate cross-functionally with product, commercial, and service teamsLead customer segmentation analysis to inform targeting strategiesBuild and manage content marketing and thought leadership initiativesIdentify and develop strategic partnerships within the hospitality technology sectorReport regularly to the board on marketing performance and strategyGrow, mentor, and inspire a data-driven and high-performing teamWhat We’re Looking ForA strategic marketing leader with experience in hospitality technology or EPOSDemonstrable success managing teams, scaling marketing efforts, and delivering measurable ROIStrong commercial awareness and experience working at or reporting to board levelHands-on experience with digital performance tools and marketing automation platformsIf you're ready to take the next step in your marketing leadership journey—and play a vital role in scaling a tech-driven hospitality business with international ambitions—we'd love to hear from you.Apply now to learn more.