Head of Sales and Marketing

Head of Sales & MarketingLead revenue growth and shape sales and marketing strategy to unite brand and commercial performance for New Zealand’s most iconic skin clinic brand.About CaciAt Caci, we’re one of New Zealand’s most trusted names in skin and beauty, with over 75 clinics nationwide. For three decades, we’ve helped Kiwis build confidence through science-backed skin treatments, injectables, and advanced skincare via a subscription model.We’re now seeking a Head of Sales & Marketing, a strategic, commercially driven leader. You’ll oversee both sales and national marketing, leading a talented multi-disciplinary team to deliver measurable growth in memberships and revenue.The OpportunityThis is a pivotal, cross-functional leadership role. You’ll lead marketing strategy, national campaigns and promotional execution, and drive sales to acquire and retain members equipping our franchise network and sales teams to deliver exceptional commercial outcomes.Your remit spans revenue growth via paid media, PR, social, content, CRM, and ecommerce, alongside sales coaching and performance reporting. Success will be defined by member acquisition, stronger conversion and retention, member lifetime value, recurring revenue and a motivated team delivering results across every channel.What You’ll DoLead Caci’s national campaign and promotional calendar aligning marketing strategy with sales performanceManage and develop Territory Sales Managers to uplift clinic revenue and conversion outcomesOwn cost of membership acquisition, retention, recurring revenue and subscription KPIsOversee all marketing functions, paid, PR, social, content, and CRM ensuring cohesive executionDrive ecommerce and omnichannel growth across Caci memberships and skincareForecast, allocate, and manage sales and marketing budgets to maximise ROICollaborate closely with franchisees, operations, and training teams to ensure alignment from strategy to executionLead and develop high-performing sales and marketing teams, fostering a culture of accountability, collaboration, and excellenceIdentify and pilot new growth channels, partnerships, and innovations that strengthen Caci’s market leadershipAbout You7 + years in sales and marketing leadership with a proven record of driving revenue growthExperience managing multi-channel marketing and sales functions, ideally within franchise, retail, or membership-based industriesCommercially astute with strong forecasting, KPI, and performance reporting capabilitiesStrategic storyteller who balances brand integrity with commercial imperativesSkilled people leader who inspires, coaches, and elevates cross-functional teamsConfident communicator with excellent stakeholder managementPassionate about beauty, wellness, and helping people look and feel their bestWhy You’ll Love It HereLead the national marketing and sales strategy for an iconic, purpose-driven NZ brandWork directly with the executive team on brand, commercial, and growth decisionsEmpower 75 + clinics and a high-performing in-house teamBe part of a business that invests in innovation, development, and cultureAttractive salary, benefits, and performance-based incentivesReady to Make Your Mark?If you’re a commercially minded leader with the creativity and drive to turn strategy into growth, we’d love to meet you!Please apply via Seek https://www.seek.co.nz/job/87973831 with your CV and a cover letter outlining your impact in leading both brand and sales performance. Please note that we are reviewing applications as they come in, so you are encouraged to apply quickly.