IT Marketing & Business Growth Specialist

We Are Hiring:IT Marketing & Business Growth SpecialistLocation: Tirana, Albania Full-time (onsite)About the Role:Infosoft Systems is looking for a driven and creative IT Marketing & Business Growth Specialist to lead our marketing efforts.In this role, you will be responsible for generating qualified leads for our B2B sales team, increasing our brand visibility in the market, and positioning our company as an attractive employer and business partner.You will work closely with sales, HR, and leadership to design and execute marketing campaigns that drive business growth and employer branding. This is an excellent opportunity for a hands-on marketing professional who thrives in dynamic environments.Key Responsibilities:• Plan, develop, and execute lead generation campaigns to support B2B sales• Manage digital marketing channels• Create engaging content (articles, case studies, social posts, newsletters)• Collaborate with sales and partners to drive joint marketing initiatives• Drive PR efforts to increase the company’s visibility and thought leadership• Support HR in employer branding and recruitment marketing campaigns• Monitor and analyze marketing performance • Maintain and develop relationships with partners and key industry players• Continuously test new marketing channels and growth strategiesQualifications:• Bachelor’s degree in Business Informatics, Marketing or related field• Ability to work independently and manage multiple projects• Understanding of B2B sales cycles and customer journeys• 2+ years of experience in B2B marketing, with proven success in lead generation• Excellent communication skills in Albanian and English (spoken and written)• Experience with marketing tools and platforms (Google Analytics, Ads, LinkedIn, CRM, etc.)• Strong creative mindset combined with an analytical approach• Previous experience in employer branding is a plusWhat We Offer:• Salary: 90,000 – 110,000 ALL/month net• Professional, innovation-driven environment with a focus on continuous learning• Access to latest technologies• Opportunities for certification and training• Regular performance and salary reviews• Private health insurance• Modern offices in central TiranaApply Now to become a key part of our client success journey and help us deliver exceptional value to businesses through innovative software solutions. Emai: humanresources@infosoftgroup.com.al with the subject: IT Marketing & Business Growth SpecialistThe personal information that you declare in your application will be protected and used only for recruitment purposes, based on the applicable law on personal data protection Law No. 9887, date 10.03.2008.