Lead- Acquisition & Promotions

Company DescriptionFirst Abu Dhabi Bank is an inclusive environment where each person values the experiences, perspectives, ideas and beliefs of others. We’re in a unique position to learn from all our colleagues, combining international experience with deep cultural knowledge and local expertise. At FAB, you’ll have the support of your team and a strong relationship with your line manager, who will trust you with responsibility and recognize your good performance. As we embrace different ways of seeing the world, listening to each other and respecting different viewpoints, we grow stronger – together.Job DescriptionFAB Digital, the team behind payit - the UAE’s newest digital wallet - is looking for a passionate, driven, digital native to be a key part of driving growth on our digital platforms through innovation and product optimization. Our new team is committed to building innovative digital solutions, providing our customers with an exceptional experience.You’ll be in charge of everything from growth hacking to acquisition marketing to developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels – and have the remit to run things the best way you see fit. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will build the digital marketing function within our growing team, and work with marketing, design, engineering, and vendors to launch integrated campaigns, working with programmatic systems to ensure efficient delivery and optimisation.Lead our digital marketing efforts.Identify digital marketing initiatives, and set up channels and targets to track campaign performanceDevise, prioritise and run growth experimentsLead generation, prospecting, user acquisition, pipeline/funnel optimisationRunning A/B tests and optimising for conversionIdentifying ways to capture users and quickly validating ideasWriting engaging and insightful content to generate new leadsWorking with internal teams on our brand image, perception, position and recognitionPromotion on social channels and other 3rd party sitesManaging website content and messagingTweaking ASO campaigns, and setting up, managing and tracking ROITracking feedback from customers and communicating with the wider team.Analysing data and user behaviour via analytics toolsKeeping the wider team up to date with digital marketing and growth hacking trendsImproving our search engine presence (SEO) and domain authorityDevising email campaigns, tracking performance, and optimisingYou should have experience implementing and owning both Paid & Organic Search marketing; maximising leads generated while controlling the costs; and operating social media channels including Facebook, Twitter, Instagram, and Snapchat.QualificationsSkills: 10+ years in digital marketing and acquisition marketing experience.Extremely data driven when it comes to testing, measuring and analysing both quantitative and qualitative data to improve the metrics that matter.Proven in at least two previous roles, ideally one of which should be in a start-up or company, and you should be able to demonstrate your ability to engage and grow an audience.Experienced at digging into Google Analytics and working with data analysis toolsFamiliar with marketing automation toolsExperience working within agile teams using lean practicesCreative with great verbal and written communicationPassionate about digital marketing and best practicesA self-starter that can prioritize and define scope of work, and accomplish tasks even when there are no clear requirements and directionA team player who can easily adapt in a rapidly changing environment