Manager - Offline Business

Ready to lead, disrupt and reinvent the sleep industry?We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!What You’ll OwnStore Performance & GrowthDrive Like-for-Like (LFL) growth across Emma’s company-owned and franchise stores — from footfall and demos to conversions and NPSBuild and manage performance dashboards (traffic, CVR, ATV, UPT, CPA per walk-in, margin) and run structured growth sprints with store managers. Standardize store operations and SOPs — from visual merchandising to CRM follow-ups. Coach store teams on selling skills, customer experience, and incentive design to maximize sales and satisfaction. Identify and reduce operational leakages — shrinkage, returns, and discount misuseMarket Expansion & New Store Launches Develop a market prioritization model considering demand potential, competition, rentals, and ROIOwn feasibility studies and business cases for new locations (capex, opex, payback, IRR)Lead end-to-end store launches with cross-functional teams — legal, design, supply chain, HR, IT, and moreBuild and execute ramp-up playbooks to hit strong performance within the first 3–6 months of openingOffline Marketing & O2O (Online-to-Offline) GrowthLead local area marketing (LAM) activities — activations in malls, societies, corporates, and communities to boost store awareness and trafficManage store-catchment performance marketing (map listings, discovery platforms) to drive high-quality walk-ins and appointmentsOwn relationships with BTL vendors and agencies — from creative production to budget control and ROI trackingAnalyze and optimize cost-per-walk-in, demo, and sale, reallocating spend to high-return channelsStrengthen O2O integration: CRM lead capture, appointment booking, remarketing, and post-visit follow-upsWho You AreYou have a Bachelor’s or Master’s degree in Business, Marketing, or a related fieldYou bring 2–3 years of experience in offline growth, business expansion, or store operations (D2C or consumer brand experience preferred)You have strong analytical and problem-solving skills with comfort in handling data and performance metricsYou demonstrate excellent communication, collaboration, and stakeholder management abilitiesYou display a customer-first mindset and passion for building high-performing teamsYou are based in or open to working from Gurgaon, with some travel involvedWhy Join Emma?Be part of a global, award-winning sleep brand building its next growth chapter in IndiaWork in a fast-paced, entrepreneurial environment with a culture that values ownership, innovation, and growthDrive impact across one of our fastest-growing markets — and shape how India sleepsAccess best practices from Emma’s strategies in 33 countries while tailoring them for IndiaIf you’re driven, analytical, and passionate about business growth in the offline space, we’d love to meet you.Become an EmmieEmma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!