Marketing Automation Manager

Instantly.ai is an all-in-one sales outreach platform designed for business growth. Our AI-powered automation enables users to easily find, reach, and convert prospects with high deliverability and a built-in lead database.Now we're looking for an experienced Marketing Automation Manager to join our team.Primary Duties:Lifecycle Campaigns: Build and launch end-to-end lifecycle campaigns that drive trial to paid conversions, boost retention and upgrades. This includes copywriting and design (can use our internal design partners for execution)Collaborate Across Departments: work with teams across Product, Sales, and Customer Success to ensure messaging consistency and alignment throughout the customer journey. Making sure messaging reflects any changes made to the product.Own Intercom Execution: Take charge of campaign workflows, email & in-app communications and audience segmentation within Intercom, ensuring tailored, automated & manual outreach at scale.Analyze and Improve: Track campaign metrics, extract insights, and adjust tactics to enhance performance and hit key engagement and retention benchmarks.Targeted Messaging Strategies: Build segmentation frameworks to ensure communications are timely, personalized, and relevant at each lifecycle stage.Boost User Retention: Detect early signs of disengagement and deploy targeted efforts to re-engage and retain vulnerable segments.Performance Reporting: Deliver clear, actionable reports to leadership, summarizing campaign impact, customer trends, and optimization opportunities.This is a full-time & remote position. No slow processes - just jump in and start launching flows and automations that reach millions of people.