Marketing Automation Specialist

Education/Experience and Skills Requirement:Willingness to work in UK shiftMaster’s or bachelor’s degree in related field4-6 years of experience in similar roleExpertise in Adobe Campaign (Standard or Classic), AEP or Adobe Journey OptimizerKnowledge of Adobe Target Hubspot , Eloqua and SFMC (preferred)Proficiency in marketing automation and journey design toolsKnowledge of Customer Journey Analytics for reporting and analyticsAbility to troubleshoot workflows, automate journeys and optimise logic across platformsExperience with campaign compliance, QA and stakeholder communicationExposure to financial services Responsibilities:Set up and automate multi-step marketing workflows using Hubspot , Eloqua SFMC and Adobe Campaign, or Adobe Journey OptimizerCreate and manage recurring, trigger-based campaigns aligned with the client’s engagement strategyDevelop and optimise journey orchestration logic based on audience behaviour and segmentationExecute Quality Assurance campaigns, render emails and set up tagging across platformsRun A/B and multivariate tests to improve messaging performance and personalisationCollaborate with Database Marketing to align triggers and segmentation criteriaBuild performance dashboards in client journey analytics and provide continued recommendations for optimisation