Marketing Executive

Role Summary:The Integrated Marketing Executive plays a pivotal role in aligning creative vision with strategic business goals. This mid-to-senior level position at a marketing agency involves leading cross-channel campaigns, crafting compelling content, supporting internal brand growth, and managing select client-facing projects. The ideal candidate is both a strategic thinker and a hands-on executor, able to bring concepts to life while optimizing results using analytics and performance metrics.You will be responsible for delivering data-driven strategies across digital, content, email, and social channels, as well as integrating marketing efforts with the media production team during pre- and post-production stages to ensure consistency, quality, and effectiveness of all produced content.Key Responsibilities:Strategic Planning & Market ResearchDevelop integrated marketing strategies aligned with business objectives and brand positioning across multiple channels (social, content, digital, events, PR).Conduct audience and market research to extract actionable insights and identify trends, gaps, and competitive positioning.Define campaign KPIs and success metrics tied to internal goals and select client projects.Campaign Development & ExecutionLead end-to-end execution of internal and external campaigns, ensuring cohesion across content, design, digital ads, and activation channels.Collaborate with internal creative, media, and technical teams to bring ideas from brief to launch with precision and innovation.Track project schedules and deliverables, ensuring all campaigns meet timelines, budgets, and creative quality.Content Strategy & MessagingDevelop content calendars, creative briefs, and messaging guidelines that reflect brand tone and objectives.Create and supervise content production across formats (social posts, blogs, reels, newsletters, ad copy).Ensure messaging consistency, emotional resonance, and creative impact across every platform.Digital Marketing ManagementAnalyze data and audience behavior using tools like Google Analytics, Meta Insights, and dashboards to guide decisions.Manage email campaigns, retargeting funnels, and landing page performance.Media Production IntegrationCollaborate with the media team during pre-production by:Reviewing briefs and scripts to align with campaign strategy.Ensuring the creative concept supports marketing goals and brand narrative.Advising on visual tone, key messaging, and CTAs.Coordinate during production to ensure shoot execution aligns with brand voice and intended marketing use.Lead post-production alignment by:Reviewing edited videos and visuals for brand compliance.Recommending final revisions based on marketing goals.Integrating produced content into broader campaigns (ads, social, YouTube, email).Internal Brand BuildingTake ownership of the agency's own brand presence including website updates, blog publishing, PR efforts, and lead generation campaigns.Propose growth tactics to elevate the agency’s market position and attract new clients.Analytics, Optimization & ReportingMonitor and interpret performance metrics (e.g. traffic, engagement, CPA, ROI) to optimize current and future campaigns.Produce monthly reports and presentations with insights and actionable recommendations.Conduct A/B testing and conversion experiments to enhance results.Client Coordination & Account InvolvementSupport the Account Management team by:Participating in client calls, campaign presentations, and feedback sessions.Translating client input into clear strategic and creative action plans.Offer advisory support to clients on digital trends, creative direction, and content performance.Cross-Functional CollaborationAlign with content creators, designers, analysts, and developers to ensure campaign cohesiveness and message clarity.Facilitate communication between teams to ensure deliverables meet expectations and align with strategies.Qualifications:Required:Bachelor’s degree in Marketing, Business, Communications, or related fields.4–7 years of experience in digital marketing, integrated campaigns, or brand strategy (preferably in an agency environment).Strong grasp of social media, SEO/SEM, email marketing, paid ads, and analytics tools.Exceptional writing, editing, and creative storytelling skills in English (Arabic is a plus).Proficiency in tools like Google Analytics, Meta Business Manager, Google Ads, and campaign performance dashboards.Ability to lead cross-functional teams and communicate clearly across departments and levels.Comfortable managing multiple campaigns, tight deadlines, and shifting priorities.Preferred:Certifications: Google Ads, HubSpot Inbound/Content Marketing, Facebook Blueprint, or similar.Experience working directly with media production teams or in video content planning.Proficiency in project management platforms like Trello, Notion, or Asana.Basic understanding of creative tools (Adobe Suite, Canva) and CMS systems (WordPress, Webflow).MBA or advanced coursework in branding, strategy, or digital marketing.