ITM Tanzania Limited

Marketing officer

Posted: 22 hours ago

Job Description

About The JobITM Uganda, on behalf of a client, is seeking a Marketing Officer to drive uptake of boda boda financing products through community engagement, dealer partnerships, and targeted marketing campaigns.ResponsibilitiesDevelop and implement marketing plans for the boda boda market.Conduct field research and provide market insights.Lead grassroots activations, rider outreach, and lead-generation activities.Support the sales team with marketing materials and conversion tracking.Manage social media, digital campaigns, and brand communication.Coordinate with motorcycle dealers, rider associations, and community partners.Organize events, roadshows, and financial literacy sessions.Prepare marketing reports and ensure consistent brand visibility.RequirementsDiploma in Marketing, Business, Communications, or related field.3–5 years’ marketing experience, preferably in financial services or asset financing.Strong knowledge of the boda boda sector and grassroots marketing.Digital marketing skills and strong communication abilities.Ability to travel frequently and manage multiple campaigns.Apply now

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