Paid Media Specialist

We are hiring a Paid Media Specialist to join our on-site Digital Marketing team. The ideal candidate will manage, optimize, and scale paid advertising campaigns across Google Ads, Facebook/Meta Ads, and Microsoft/Bing Ads. This role requires strong analytical thinking, performance marketing experience, and expertise in tracking, reporting, and campaign optimization.The specialist will work closely with creative and content teams to improve landing pages, enhance ad performance, and drive measurable campaign results. The role also involves strategy development, client communication, and staying updated with the latest trends in paid media.RequirementsProfessional Experience Proven experience with Google Ads, Facebook/Meta Ads, and Bing/Microsoft Ads Strong understanding of PPC best practices, bidding strategies, and performance optimization Expertise in: Audience segmentation A/B testing Retargeting/remarketing Proficiency in: Google Ads Manager Meta Business Suite Microsoft Ads Google Analytics 4 (GA4) Google Tag Manager (GTM) Strong analytical, reporting, and data interpretation skills Excellent communication and client-handling skills Ability to manage multiple campaigns and clients effectivelyPreferred Qualifications Google Ads Certification Meta Blueprint Certification CRO or landing page optimization experience Experience with TikTok Ads, LinkedIn Ads, Pinterest Ads (optional bonus)Soft Skills Detail-oriented and data-driven Critical thinker with strong problem-solving skills Ability to meet deadlines and manage time efficiently Proactive and eager to stay updated with industry trendsBenefits Market-competitive salary package Opportunity to work with diverse local & international clients Professional growth and skill-development opportunities Exposure to advanced paid media strategies and tools Supportive, collaborative, and creative work environment On-site work culture promoting teamwork and communication Potential to lead and manage high-budget ad campaigns