Social Media Manager

vFairs is looking for a creative and strategic Social Media Manager to lead our brand’s presence across platforms like LinkedIn, Instagram, Facebook, X, TikTok, and YouTube. This isn’t just about posting, it’s about creating impact, building community, and helping us grow demand in the B2B events space. You'll also play a key role in shaping the online voice of our CEO, helping him build thought leadership and expand his LinkedIn following through engaging, relevant content.1. Social Content OwnershipOwn and manage day-to-day posting, scheduling, and performance tracking across all social platformsMaintain a consistent brand voice across LinkedIn, Instagram, X (Twitter), Facebook, TikTok, and YouTubeMaintain and update a strategic content calendar aligned with campaigns, launches, and industry momentsRepurpose long-form content (e.g., podcasts, blogs, videos) into snackable assets like reels, YouTube Shorts, carousels, and quote graphicsCollaborate with the design and content teams to ensure messaging and visuals are aligned across all channels2. Executive Thought Leadership for Brand VisibilityCreate strategic LinkedIn content in collaboration with the CEO to spotlight vFairs’ industry presence, innovations, and company cultureDevelop a consistent stream of thought leadership posts that contribute to vFairs’ brand awareness and credibility in the B2B event tech spaceAlign CEO-led content with broader marketing initiatives to support demand generation and audience growth on LinkedIn3. Campaign and Event SupportAssist in guest outreach and communications for the vFairs podcastDevelop social media campaigns for key events (e.g., IMEX, ETL, DiscoverNext)Draft and promote award nominations and related announcements across platformsSupport demand generation campaigns by amplifying them through relevant social content and storytelling4. Community and Industry EngagementMonitor and respond to audience comments, DMs, and mentions across platformsEngage with event professionals, influencers, and partners to build a stronger online presence and an event industry community What We're Looking For2–4 years of experience in B2B social media management (preferably SaaS or tech)Proven ability to write and ghostwrite for executive-level personal brandsStrong understanding of LinkedIn as a thought leadership and lead gen platformExperience turning long-form content into micro-content for socialOrganized, collaborative, and comfortable working with multiple departmentsBonus: Familiarity with scheduling tools (like HubSpot), analytics tools, or light graphic designing skills