Performance AD Specialist

THE JOB (Read This First):You create Facebook/Google ads that make people want to talk to us. We give away free valuable stuff (like AI apps) to attract business owners. Then we sell them custom software. Your job: make ads that get people to book calls with our sales team. Simple.Example: We built an AI coach for gyms. You make video ads targeting gym owners saying "I build AI coach for your gym to get more revneue." They book a call. We sell them custom software. That's it.ROLE OVERVIEW:You will run all paid advertising for custom software development company. We build AI solutions and provide Pre-vetted engineers to startupYour job is simple: spend money to make more money. You'll create ads, test them, kill losers fast, and scale winners. If you can't show ROI in 30 days, this isn't the job for you.WHAT YOU'LL DO:Primary Responsibilities:Create lead magnet campaigns for different industries (gyms, clinics, e-commerce, etc.)Run ads on Facebook, Google, and test LinkedIn/RedditCreate ad creatives (video scripts, ad copy, images, hooks)Reverse engineer winning ads from competitors and adjacent marketsTest fast - minimum 5 new ad variations per weekScale winners - when something works, pour gas on itReport daily - what's working, what's dying, what you're testing nextYou Are NOT:A brand marketer (we don't care about likes and shares)A "creative director" (we care about conversions, not awards)Someone who needs hand-holding (figure it out or get out)REQUIREMENTS:Must-Haves:Read $100M Leads and $100M Offers by Alex Hormozi (we'll quiz you)Understand what a lead magnet is and how it works2+ years running Facebook ads with proven ROI (show us the numbers)Direct response background (not brand/awareness campaigns)Can create video ads (script + edit) without a teamUnderstands testing methodology (not guessing)Can reverse engineer ads and explain why they workComfortable with $5K-$20K/month ad budgetsNice-to-Haves:Experience in fitness/B2B/SaaS spaceKnows how to use motion graphics/Canva/CapCutHas run ads for info products or coaching programsUnderstands sales funnels (not just top-of-funnel)Red Flags (Don't Apply):You need "brand guidelines" to make adsYou think pretty ads > performing adsYou can't explain CAC, LTV, or ROASYou've never killed a campaign in the first 48 hoursYou need more than 3 days to launch a new campaignKPIs (HOW WE MEASURE YOU):Primary KPIs (Make or Break):Cost Per Booked Call: <$150This is THE metric. If calls cost more than $150, you're gone.Measured weekly.Call Quality Score: >70%% of calls that are qualified gym owners (not tire-kickers)Sales team rates each call. If you're booking garbage, you're gone.Weekly Test Velocity: 5+ new ad variationsNew hooks, new scripts, new anglesIf you're not testing, you're guessing. We don't pay guessers.Scale Efficiency: ROAS >3:1 (within 60 days)Once we have winners, can you scale them without killing performance?Measured monthly after first 30 days.Secondary KPIs (Important But Not Deal-Breakers):CTR (Link Click-Through Rate): >2%If people aren't clicking, your hook sucks. Fix it.Video Completion Rate: >40% at 15 secondsIf they're not watching, they're not buying.Landing Page Conversion Rate: >30%If clicks aren't converting, either your traffic sucks or the page sucks. Figure out which.Creative Refresh Cycle: Every 14 daysAds die. Kill them before they kill your budget.New creative every 2 weeks minimum.COMPENSATION:Performance Bonus Structure:Tier 1: Cost per call <$150 → + PKR25K/monthTier 2: Cost per call <$100 → + PKR50k/monthTier 3: ROAS >4:1 sustained for 30 days → +PKR 75k/month (one-time)Tier 4: Scale to $20K/month ad spend profitably → + PKR100k/month ongoingWhy This Structure?We pay for results, not hoursIf you suck, you're gone in 30 daysREVERSE ENGINEERING ADS (REQUIRED SKILL)Here's How You'll Reverse Engineer Winning Ads:Step 1: Find Winning AdsTools to Use:Facebook Ad Library (see what competitors are running)Foreplay.co (ad swipe file)MagicBrief (competitor ad tracking)Manual scrolling (see what YOU engage with)What to Look For:Ads running for 60+ days (if it's still running, it's working)High engagement (comments, shares)Multiple variations of same hook (they're testing/scaling)Step 2: Deconstruct The AdFor Every Winning Ad, Answer These Questions:Hook (First 3 Seconds):What's the opening line?Is it a question? Statement? Shock?Does it create pattern interrupt?Problem Agitation:What problem do they call out?How specific is it?Do they use numbers?Solution:What do they offer?How do they position it?What's the unique mechanism?Proof:Do they use case studies?Testimonials?Numbers/results?CTA:What's the ask?Is there urgency/scarcity?How clear is it?Creative Style:Talking head? Screen share? B-roll?Text overlays?Captions?Step 3: Steal The Structure, Not The WordsExample:Winning Ad Structure:Hook: "Gym owners - you're losing $160K/year and don't even know it"Problem: "Half your members quit in 6 months"Reason: "Nobody's holding them accountable"Solution: "AI coach that calls them daily"Proof: "Retention went 50% → 80%"Result: "$96K saved per year"CTA: "Book a call. 10 spots only."How You'd Adapt It:Same structure, different market:"Chiropractors - you're losing $120K/year and don't even know it""Half your patients never come back for follow-ups""Nobody's reminding them""AI that texts them appointment reminders and checks in""Return rate went 40% → 75%""$85K saved per year""Book a call. 10 spots only."You steal the FORMULA, not the content.Step 4: Test Your VersionTesting Framework:Week 1: Hook TestingCreate 5 different hooks, same body copy$20/day per variationKill losers after 48 hours (CTR <1.5%)Scale winnerWeek 2: Creative Format TestingTest winning hook in different formats:Talking headScreen shareText on screenB-roll + voiceover$30/day per variationKill losers after 72 hours (Cost per click >$2)Week 3: Offer TestingTest different CTAs:Book a callWatch case studyDownload guideMeasure conversion rate on landing pageDouble down on winnerWeek 4: ScalePour budget into winning combinationCreate 3 variations of the winnerTest new audiencesREPORTING (DAILY)Every day by 9 AM, you send:Subject: Ad Performance - [DATE]Yesterday's Numbers:Ad spend: $XXXCalls booked: XXCost per call: $XXXCTR: X.XX%Landing page CVR: XX%What's Working:[Ad name] - $XX per call, scaling to $XXX/dayWhat's Dying:[Ad name] - $XXX per call, killing it todayNew Tests Launching Today:[Brief description of 2-3 new variations]Blockers:[Anything stopping you from hitting KPIs]30 seconds to read. No fluff.30-DAY TRIAL PERIODHere's How This Works:First 30 Days:You get $5K/month base$5K-$10K ad budget to prove yourselfIf you hit <$150/call by day 30, you stayIf not, you're gone (with 2 weeks severance)Why We Do This:We don't hire based on resumesWe hire based on results30 days is enough to see if you know what you're doingNo hard feelings if it doesn't work outHOW TO APPLY:Don't send a resume. Send this:Loom video (3 minutes max):Pull up a winning ad from Facebook Ad LibraryReverse engineer it (explain why it works)Show us one ad you've run with resultsOne-pager showing:Campaign you ranBudget spentResults (calls/leads/sales)Cost per acquisitionAnswer this: "If I gave you $5K to spend on ads for an AI coach targeting gym owners, what would you test first and why?"Send to: maham@thesoftaims.comSubject line: "Ad Specialist - [Your Name] - $XX Cost Per Call"(Put the best cost per call you've ever achieved in the subject line)SUMMARY:We need someone who:Runs ads that make money (not pretty ads)Tests fast, kills losers, scales winnersCan reverse engineer what's working in the marketReports daily, no excusesGets paid when we winIf that's you, apply.If you need "creative freedom" or "brand consistency," don't waste our time.This is the Hormozi way:Outcome-basedPerformance-drivenTrial period to prove yourselfPay for results, not timeClear KPIs, no ambiguity