Performance Manager

About EMF MediaEMF Media is a performance-driven brand studio specialised in e-commerce growth. We partner with high-potential brands to drive and sustain high-impact growth across paid media, influencer marketing, creative strategy, and CRM.Since 2020, we’ve helped more than 50 brands accelerate their trajectory, managing over €70 million in paid media spend, executing 25,000+ influencer activations, and generating over €350 million in tracked revenue. In the last 12 months, we’ve driven over €80 million in sales across a focused portfolio of high-growth e-commerce businesses.About the roleThe Performance Manager is a key player in EMF Media’s growth engine, responsible for planning, executing, and optimising growth marketing strategies across all paid media channels.You will be accountable for campaign performance, from strategic planning to deep performance analysis, working cross-functionally with Creative Strategists, Influencer Marketing Managers, Retention and CRM, clients, CRO, and data analysts to maximise ROAS, profitability, and business outcomes. This role is for someone deeply analytical, operationally rigorous, and driven by results, but also someone who takes full ownership, treats every brand as their own, and is genuinely committed to delivering excellence at every stage.Key Responsibilities1. Paid Media Strategy & ExecutionOwn the full lifecycle of paid media from strategic design to tactical execution.Design and launch full-funnel campaigns across all social paid channels and emerging platforms.Drive budget ownership and performance monitoring at a strategic level, ensuring investments are aligned with growth objectives and KPIS.Define testing priorities and guide media buyers to optimise performance across key levers like creatives, messaging, and bidding strategies.Collaborate with Leadership to ensure campaign structures align with client goals.2. Data-Driven Performance OptimisationUse data as your compass to optimise campaigns daily, weekly, and monthly.Monitor performance KPIS to drive constant improvement.Conduct structured post-mortems to identify winning elements and optimisation areas.Make sure the data on the client and internal dashboards is correct3. Creative Collaboration for PerformanceCollaborate with Creative Strategists and Copywriters Strategists to ensure ad creatives are aligned with performance-driven objectives and campaign KPIs (ROAS, CPA, CTR, CVR, etc.).Translate performance insights into structured creative feedback loops, highlighting top-performing formats, hooks, and messaging for future iterations.Lead the development of a creative testing roadmap, focused on systematic experimentation of formats, angles, and storytelling approaches across platforms (All paid channels media).Monitor and integrate real-time social trends and platform-specific best practices to guide creative optimisation.Ensure all creatives support paid media performance goals while maintaining brand identity and driving measurable impact on key metrics.4. Budget Allocation & Profitability ManagementEnsure efficient media spend by managing budgets with a data-driven approach to unit economics (CAC, LTV, Contribution Margin, ROAS).Continuously optimise investment levels based on real-time performance trends, including ROAS evolution, CAC: LTV ratios, and profitability thresholds.Implement dynamic budget reallocation frameworks to shift spend toward top-performing campaigns, audiences, or platforms.Track and anticipate ad fatigue and creative decay, coordinating with the Creative team to schedule timely refreshes and maintain engagement.Align all budget decisions with overarching business goals, ensuring scalability without sacrificing profitability.5. Post-Click & conversion OptimisationExtend your impact beyond the click by strengthening the full post-click experience.Collaborate with the Content & CRM and Creative teams to ensure ads and landing experiences are aligned, coherent, and conversion-focused.Initiate and lead optimisation efforts on messaging, CTAs, layouts, and page structure to maximise CVR.Use tools such as heatmaps, session replays, surveys, and user feedback to identify friction points and opportunities.Ensure landing pages and funnels follow best-practice principles around load speed, clarity, hierarchy, and buyer psychology.Partner with Founders / Brand teams to propose and test improvements that enhance the conversion journey and reduce drop-off.6. Innovation & Channel TestingPush the boundaries of what’s possible through structured experimentation.Pilot new platforms, ad formats, and AI-powered bidding models.Develop hypotheses and test plans for emerging acquisition tactics.Monitor competitor strategies and global trends to inform innovation.Scale winning experiments into core acquisition channels.7. Operational Excellence & Process ImprovementEnsure the performance engine runs efficiently and scales predictably.Develop SOPS for campaign setup, optimisation, and reporting.Automate reporting and media management where possible to increase velocity.Maintain structured documentation of learnings and iteration cycles.Foster collaboration with internal teams for seamless execution across departments.Ideal Candidate Profile4+ years in performance marketing with hands-on execution across paid social and search.Mastery of media buying on Meta, TikTok, Google, YouTube, both tactical and strategic.Understanding of influencer marketing, email marketing, CRO, and creator-driven brand economyStrong analytical capabilities with a fluency in performance metrics and attribution logic.Experience working with DTC or e-commerce brands in beauty/wellness is mandatory.Demonstrated ability to manage budgets, scale campaigns, and deliver profitability.Clear communicator, capable of cross-functional collaboration and strategic thinking.What we offerJoin a High-Performance TeamBe part of a fast-growing and impact-driven agency, working alongside top-tier talent focused on results.Remote & Flexible WorkWork from anywhere in France while connecting with a collaborative, high-energy team.Career Growth & LearningAccess continuous opportunities to expand your expertise, take on new responsibilities, and accelerate your career trajectory.Collaborative CultureBe part of a team that values efficiency, transparency, and shared success, where everyone contributes to collective performance.Competitive CompensationReceive a salary that reflects your skills and experience, complemented by performance-based bonuses.Our Recruitment ProcessOur hiring process is designed to assess both strategic depth and operational excellence, ensuring a strong mutual fit from day one.1. Initial ApplicationA short form to understand your background, mindset, and creative approach.2. HR InterviewA 30-minute conversation focused on your career path, role expectations, and fit with our mission.3. Technical InterviewA 90-minute deep dive with your future manager, including a live technical test to assess your creative frameworks, processes, and real-time decision-making.4. SprintA 4-week paid sprint designed to evaluate real-world collaboration.This allows both the agency and the candidate to test the working relationship, validate operational fit, and ensure mutual alignment before committing long-term.5. Leadership InterviewA final strategic discussion with the COO to ensure vision alignment and long-term fit.6. Offer & OnboardingWelcome to EMF Media. Let’s build, scale, and deliver meaningful creative performance together.