Product Manager

Product Manager The Product Manager oversees end-to-end product management and drives the development and execution of brand and product marketing strategies to strengthen brand equity, expand market presence, and ensure a consistent brand experience. This role works closely with internal teams, distributors and agencies to ensure effective execution. The ideal candidate is both strategic and hands-on, performance-driven, and preferably experienced in an FMCG or OTC environment.Key Responsibilities·       Manage the full product lifecycle, including strategy, budgeting, planning, launches, and performance tracking.·       Oversee marketing and product budgets to ensure cost-effective execution and ROI.·       Responsible for brand and marketing initiatives, including advertising campaigns and liaison with media agencies.·       Lead trade and digital marketing initiatives, sampling programs, promoters management and events, ensuring seamless execution.·       Manage digital marketing initiatives, including social media, website updates, SEO/SEM, and analytics.·       Oversee PR, influencer/KOL collaborations, and media partnerships.·       Manage distributors: align on plans, forecasts, execution, and performance reviews.·       Collaborate closely with internal teams and external partners, including agencies, distributors, and trade stakeholders.·       Prepare regular product and marketing performance reports.·       Design marketing creatives and coordinate with agencies as needed.·       Provide support to the direct supervisor on ad-hoc tasks as requiredRequirements·       Bachelor’s degree in Marketing, Communications, Business, or a related field.·       Proven experience in product management and marketing, preferably in the FMCG or OTC industry.·       Hands-on experience in digital marketing and content creation.·       Proficient in graphic design and video editing tools, including Photoshop, Illustrator, and Canva.·       Fluent in English and Chinese (written and spoken).·       Results-oriented, strategically minded, and creatively driven to deliver impactful marketing outcomes.·       Available to start immediately or within a short notice period.·       Salary commensurate with experience.·       Singapore Citizens and Permanent Residents can apply