Regional Brand and Community Lead

Important - This role requires the successful applicant to operate through their own LLC (business to business relationship).About BON CHARGEBON CHARGE is a rapidly scaling global wellness technology brand, dedicated to optimising human performance, recovery, and sleep through science-backed light and infrared technology. With an expanding product line from red light therapy devices and PEMF mats to circadian lighting and EMF protection we’re growing fast, with 100%+ year-over-year growth and global customers in over 137 countries.We move at a lightning pace and expect excellence, accountability, and creative problem-solving from every member of our team.The RoleWe’re looking for a Regional Head of Community to become the face and heartbeat of BON CHARGE within your region, igniting a movement around our lifestyle and pioneering a new era of wellness culture.You’ll unite consumers, wellness leaders, media, practitioners, and brand advocates into a thriving, loyal, and vocal community. Think mini-founder energy: entrepreneurial, socially magnetic, commercially savvy, and deeply connected to the pulse of your region.Your mission: turn BON CHARGE from a premium wellness brand into a cultural movement in your market.What You'll Lead1. Regional Community Strategy & GrowthBuild and execute a community strategy that aligns with our global vision and feels native to your region.Identify cultural opportunities: Subcultures, wellness hubs, and institutions to expand influence.Establish scalable community “hubs” that create belonging and momentum.Localise global campaigns into culturally resonant executions.2. Ambassadors, Influencers & Practitioner EcosystemBuild relationships with high-calibre local talent: creators, experts, athletes, practitioners, studios, and wellness entrepreneurs.Pass ambassador and influencer leads to the Acquisition team.Support and collaborate with local Scientific Advisory contributors.3. Events & Experiences Lead unforgettable BON CHARGE in person community events, activations, partnerships, and VIP experiences.Build rituals and recurring community-led experiences across the region.4. Local Digital Community DevelopmentPass regionally relevant content and storytelling leads back to Sydney HQ for them to create online marketing moments.Source transformations, UGC, ritual content, and local community stories and feed into the Social Media and Marketing teams.Track emerging wellness, longevity, beauty, and tech trends unique to your region and share with our marketing HQ.5. Voice of the CommunityGather and translate insights into clear recommendations for Product, Marketing, PR, CX, and Brand.Build systems to collect case studies, testimonials, and consumer impact stories.6. Local PR & Media InfluenceAct as a local spokesperson (with training).Support regional PR agencies with storytelling angles, talent, and media opportunities.7. Partnerships & Ecosystem BuildingIdentify premium partnership opportunities with gyms, hotels, spas, biohacking studios, universities, corporates, and cultural leaders. Pass these leads to the B2B Partnership Manager for follow up.What Year One Success Looks LikeBON CHARGE becomes known, recognised and talked about within the region’s wellness and culture circlesA loyal, self-sustaining community hub network exists across your region.Earned media and partnerships fuel organic cultural heatRegional “faces of BON CHARGE” emerge (experts, creators, ambassadors)The brand evolves locally from product to lifestyle to movementWho You AreThis role suits someone who is:A connector, a cultural insider, and a natural storytellerEntrepreneurial and comfortable building at scaleSocially fluent, relationship-driven, and highly credible in wellness/culture circlesEnergised by people, experiences, partnerships, and community-buildingObsessed with wellness, longevity, biohacking, or performance lifestyle trendsEngagement TermsFull-time consultancy (B2B) via your own LLC or equivalentCompetitive remunerationRemote work