Senior Associate, Marketing Specialist

Strategic Planning• Develop annual marketing plans aligned with business goals and revenue targets.• Ensure marketing supports venue hire, events, memberships, sports programs, and F&B.• Lead and mentor the marketing team, set KPIs, and manage workloads.• Coordinate with Modon’s Corporate Marketing & Communications team to align strategies.Brand Management• Define and protect 321Sports brand identity across all channels.• Enhance brand presence to position 321Sports as a top multi-sport destination.• Oversee creative direction for campaigns to ensure quality and brand consistency.Digital Marketing & Content• Manage digital and social media campaigns, SEO, and audience growth initiatives.• Oversee content creation, including visuals, videos, and website updates.• Monitor performance using analytics and implement improvements.Campaigns & Promotions• Plan and execute integrated campaigns for events, programs, and seasonal initiatives.• Target campaigns for corporates, schools, sports communities, tourists, and families.• Coordinate timelines and develop partner promotions to maximize engagement.Sponsorship & Partnerships• Support sponsorship and partnership activations, ensuring timely delivery of benefits.• Build relationships with community groups, sports organizations, and media partners.Public Relations & Community Engagement• Serve as primary contact for media, influencers, and stakeholders.• Develop PR campaigns and oversee event coverage for visibility and engagement.Health, Safety & Operational Compliance• Ensure all marketing and event activities comply with Health & Safety regulations.• Support operational teams in risk assessments, incident reporting, and adherence to safety standards.• Liaise with internal teams to implement policies that protect staff, visitors, and contractors.Budget & Performance• Manage marketing budget for maximum ROI.•Track performance.• Bachelor’s degree in marketing, communications, business, or related field.• Minimum 5–7 years of marketing & Social Media experience, preferably in sports, fitness, leisure, or event-based industries.• Proven leadership experience managing marketing teams and cross-functional projects.• Strong understanding of digital marketing tools, analytics platforms, and CRM systems.• Fluency in English; Arabic is an advantage.