Senior Executive-Marketing

Role: Executive/Sr .Executive-Marketing Qualification: Graduation Experience : 2-5 years Age Band: 25 -35 years Location : Kolkata + Mumbai & Bangalore Responsibilities :Market Research & Analysis Ability to gather, interpret, and analyze market data to support strategic decisions. 2. Sensory Evaluation Skills Experience or understanding of how to conduct external and internal product sensory tests. 3. Field Marketing To execute on-ground marketing activities like sampling, activations, and consumer interactions. 4. Sales Data Interpretation Competence in collecting and analyzing sales data to evaluate performance and trends. 5. Cross-Functional Coordination Ability to work with Purchase, Audit, and other internal departments for compliance and alignment. 6. Communication Skills Strong written and verbal communication to interact effectively with internal teams, vendors, and customers. 7. Reporting & Documentation Competency in preparing weekly reports, market visit notes, and activity summaries. 8. Project Execution Ability to plan, execute, and monitor marketing initiatives independently or with a team. Roles & Responsibilities :Must Haves : Willingness to travel across assigned regions. – 7 days in a month in West and remaining in West Bengal Strong communication and interpersonal skills. Basic proficiency in MS Excel/Google Sheets for data compilation and analysis. Ability to work independently and in cross-functional teams. Excellent time management and reporting skills. Good to Have: Prior experience in the bakery, confectionery, or FMCG industry. Knowledge of local languages of the assigned regions (English, Bengali, Marathi or Hindi). Experience / Knowledge in sensory evaluation or product testing. Experience / Understanding of field marketing campaigns and brand activations. Understanding of market research techniques.