Senior Facebook/Meta Ads Specialist (PPC Expert)

We are seeking an experienced Facebook Media Buyer to join a growing company in Nigeria. You will be responsible for planning, executing, and optimizing Facebook ad campaigns .Key ResponsibilitiesDevelop and implement media buying strategies across Facebook and Meta platformsAnalyze campaign performance and make data-driven optimizationsConduct market research to identify trends and audience insightsCollaborate with the creative team to produce high-performing ad contentStay current with fintech marketing trends and digital advertising best practicesEnsure compliance with tracking, analytics, and advertising regulationsRequirementsMinimum 3 years of hands-on media buying experience, specifically focused on Facebook AdsProven success in scaling ad accounts, reducing CPA, and improving ROAS through advanced optimization techniquesDeep understanding of campaign structure strategy, creative testing frameworks, audience segmentation, and conversion trackingFamiliarity lookalike audiences, dynamic creatives, retargeting funnels, and event-based optimizationProficient in using Facebook Ads Manager, Pixel, and third-party analytics tools to extract actionable insightsDemonstrated ability to manage large budgets while maintaining or increasing ROIExcellent analytical and communication skillsThrives in a high-performance, results-driven, and fast-paced environmentWhy Join Us?Competitive base salaryFully remote roleWork with a dynamic and growing international fintech brandClear opportunities for career growth and advancementSupportive and collaborative team cultureHow to ApplyComplete the application form providedSubmit a short video interview – this is a crucial part of your applicationDress professionallyUse a desktop or laptop computerEnsure you’re in a quiet, clean, and well-lit environmentNote: Only applicants who complete the video interview will be fully considered.