Senior Manager, Digital Commerce Analytics

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.We are united by a common goal - to reimagine the future of beauty.Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).The OpportunityRole PurposeSephora SEA, Oceania & India is seeking a Senior Manager, Digital Commerce Analytics to lead the regional data intelligence agenda that drives growth across our digital commerce business. This role goes beyond dashboarding — it translates data into commercial strategy, shapes decisions across merchandising, campaigns, and onsite experience, and builds a culture of data-driven action across digital business.You will oversee analytics for Sephora’s digital commerce performance, leading insight generation, forecasting, and experimentation to unlock conversion, customer retention, and profitability. Partnering with Regional and Country Heads of Digital, Marketing, and Merchandising, you will be a strategic thought partner to senior leadership on how to grow the e-commerce business sustainably.Key ResponsibilitiesDigital Commerce Performance & Insight LeadershipLead the end-to-end performance framework for the regional e-commerce business (GMV, traffic, conversion, AOV, repeat).Synthesize trends across markets and channels into actionable insights for both COEs (Onsite Experience & Campaign/Omni).Present monthly and quarterly insights to regional leadership, highlighting growth drivers, risks, and opportunities.Forecasting & Business ModellingBuild forecasting models for sales, traffic, and campaign sufficiency.Partner with finance and commercial teams to scenario-plan and stress test projections.Onsite Funnel OptimizationLead the regional conversion funnel analysis (entry → PDP → add-to-cart → checkout → purchase).Identify drop-off drivers, test hypotheses, and collaborate with Onsite and UX/UI teams to implement improvements.Own the quantification of funnel uplift from A/B tests and UX enhancements.Onsite Placement & Content EffectivenessEvaluate the impact of homepage, landing page, and content placements. Provide actionable recommendations to optimize storytelling, navigation, and engagement.Digital Merchandising & Assortment InsightsBuild and refine dashboards and deep-dive analyses on brand, category, and assortment performance.Provide insights and recommendations on product mix, pricing, and placement to maximize sales and profitability.Campaign Performance OptimizationEvaluate the ROI of key campaigns across traffic, engagement, conversion, and revenue impact.Develop standardized measurement frameworks and playbooks to improve campaign efficiency.Provide cross-market benchmarks and insights to inform future planning and budget allocation.Customer Growth & CLV ModellingDevelop advanced customer segmentation and CLV models to understand frequency, retention, and value levers.Partner with CRM and Marketing teams to design lifecycle interventions that drive repeat and reactivation.Track and communicate progress on customer health metrics regionally.Dashboard Automation & Data EnablementBuild and maintain automated dashboards in Domo to enable real-time performance visibility.Partner with BI and data engineering teams to ensure data accuracy, governance, and scalability.Continuously improve reporting automation to reduce manual work and accelerate insights.Leadership & Stakeholder ManagementManage and mentor junior analyst, building technical and strategic capabilities.Influence senior cross-functional stakeholders by translating analytics into clear business narratives.Partner closely with country digital heads to drive local adoption of analytics tools and insights.Qualifications & SkillsBachelor’s degree in Business, Data Analytics, Economics, or related quantitative field.8-10 years of experience in digital analytics, e-commerce performance management, or data-driven strategy.Advanced proficiency in SQL (BigQuery preferred), data visualization (Domo/Power BI), and digital analytics platforms (GA4/Firebase). Advanced Excel, Python/R and dbt experience preferred.Experience leading analytics initiatives that directly impacted e-commerce growth.Strong commercial acumen with ability to link data insights to business strategy and outcomes.Excellent stakeholder management and communication skills with senior leadership exposure.Hands-on team leadership experience preferred; able to coach junior analysts and manage complex projects end-to-end.Proven experience collaborating with multiple stakeholders, managing project timelines, and presenting analytical findings to senior stakeholders. Data quality experience a plus. Key Success Measures Automated dashboards delivered with accuracy and usability.Tangible revenue growth from merchandising and campaign optimizations.Improved funnel conversion and customer retention metrics.Reliable forecasts that guide business planning.High stakeholder satisfaction from actionable, insight-driven recommendations. While at Sephora, you’ll enjoy...The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work withThe learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plansThe culture. As a leading beauty retailer, backed by the LVMH luxury brand, our reach is broad and our impact is global. Yet there’s always room to explore. It’s in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beautyYou can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.