Senior SEO Specialist

WE'RE HIRING: Senior SEO Specialist (Full-time, In-office)NO HYBRID OPTIONS AVAILABLE - PLEASE READ JOB DESCRIPTION BEFORE APPLYINGLocation: New Cairo, Fifth Settlement, Egypt (On-site only, no remote work)Job Type: Full-Time | In-office onlySalary: EGP 16,500 – 25,000 gross/month (Based On Experience)About the RoleWe are seeking an advanced SEO Specialist with 4+ years of high-level, hands-on experience in SEO and web design. This role is ideal for someone who fully understands search engine algorithms, ranking factors, and advanced optimisation techniques. You will be responsible for driving organic growth, building powerful SEO strategies, optimising performance across all websites, and leading initiatives that directly increase visibility, traffic, and revenue. This is not an entry-level role; We are looking for someone with expert-level skills and proven results in competitive industries.This is a full-time, in-office role, not suitable for remote or hybrid work.Key Responsibilities  SEO Strategy & Execution • Develop and execute advanced SEO strategies to achieve top rankings and sustainable organic growth. • Optimise on-page, off-page, and technical SEO to align with Google’s evolving algorithms. • Identify ranking opportunities and create strategic roadmaps for long-term SEO growth. • Stay ahead of search engine algorithm updates and adjust strategies proactively. Technical SEO & Website Performance • Perform in-depth technical SEO audits (site architecture, crawl budget, indexation, Core Web Vitals). • Recommend and implement advanced fixes for site speed, schema markup, canonicalisation, and mobile-first optimisation. • Work closely with developers to ensure search engine–friendly website structures. • Handle site migrations, redirects, and advanced troubleshooting without traffic loss. Content & Keyword Strategy • Conduct advanced keyword research & semantic search analysis to identify growth opportunities. • Optimise existing and new content for maximum search visibility. • Implement content silos and internal linking strategies to strengthen topical authority. • Guide content creators to produce SEO-driven content strategies that match search intent. AI-Driven SEO:  • Optimising for Google’s Search Generative Experience (SGE) and AI-powered search engines. • Implementing voice SEO strategies for conversational and mobile-first search queries. • Leveraging AI-powered SEO tools (SurferSEO, Clearscope, MarketMuse, Jasper) for optimisation. • Using machine learning insights to predict ranking opportunities. • Applying AI automation in keyword research, content optimisation, and reporting. Analytics & Reporting • Use Google Analytics, GA4, Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog for data-driven decisions. • Create advanced reports (organic traffic growth, conversions, keyword rankings, CTR, bounce rate, ROI). • Track and analyse competitor strategies to stay ahead in rankings. • Translate complex data into actionable insights for leadership teams. PPC & Paid Search • Manage Google Ads / PPC campaigns, ensuring maximum ROI. • Integrate SEO with PPC for a unified search strategy. • Analyse paid campaigns alongside organic to reduce costs and boost overall ROI. Team Collaboration & Strategy • Collaborate with designers, developers, and marketers to ensure SEO best practices across projects. • Train and mentor junior team members in advanced SEO techniques. • Act as the go-to SEO expert in the company, driving thought leadership and innovation. Required Experience & Qualifications Education & Certifications • Bachelor’s degree in Digital Marketing, Computer Science, or related field. • Google SEO certification or equivalent (advanced-level). • Additional certifications in Google Ads, Analytics, HubSpot, or SEMrush Academy preferred. Professional Experience  • 4+ years proven hands-on experience in SEO (agency or competitive in-house environment). • Strong portfolio of SEO case studies showing measurable results (traffic growth, ranking improvements, revenue impact). • Demonstrated ability to rank websites in highly competitive niches. Technical Skills • Mastery of SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics, GA4, Search Console, Majestic, etc. • Strong knowledge of HTML, CSS, JavaScript constraints, CMS platforms (WordPress, Shopify, Magento). • Advanced skills in technical SEO, schema markup, Core Web Vitals, and site architecture optimisation. • Experience with website migrations, international SEO, and multilingual sites. • Familiarity with data analysis tools (Excel, Data Studio, Power BI). Core Competencies • Deep understanding of Google’s algorithm updates and ranking factors. • Expertise in link-building strategies, digital PR, and authority growth. • Strong knowledge of conversion optimisation (CRO) and UX as it impacts SEO. • Proven success in integrating SEO with paid search, social, and content marketing strategies. • Excellent analytical, problem-solving, and project management skills. • Strong communication skills to explain complex SEO strategies to non-technical stakeholders. What We’re Looking For • Someone who lives and breathes SEO and is always updated on the latest algorithm changes. • A strategic thinker who can craft long-term SEO growth plans. • A technical problem solver who knows how to fix critical SEO issues. • A performance-driven expert who measures success by rankings, traffic, leads, and sales. • Someone who can work independently and deliver top-level results consistently. Portfolio RequirementYou must provide 3–5 SEO case studies from your portfolio that demonstrate:Measurable traffic growth and keyword rankings.Technical SEO problem-solving and implementation.Experience with competitive niches and advanced strategies.What We OfferCompetitive salary based on experience + performance incentives.Opportunity to work on international projects and innovative strategies.A collaborative environment with direct impact on company growth.Career advancement opportunities in a scaling tech company.Involvement in cutting-edge SEO (AI, SGE, voice SEO) and next-gen search optimisation.How to Apply (Stand Out)To be considered for this role:Download and apply via our Ant Assist app:👉 Google Play – Ant Assist https://play.google.com/store/apps/details?id=com.antassist.app  Submit your updated CV through the app.Attach a portfolio of SEO case studies with measurable results.Record and upload a 1-minute voice note including:Your nameA summary of your SEO experienceOne project you’re proud of and whyInclude a 1-minute video to showcase your personality, communication skills, and passion for SEO.⚠️ Applications without using the app, a portfolio and a voice note will not be reviewed.Apply now and join Xappee’s SEO team to shape the future of digital visibility and growth.#Hiring #SEOJobs #SeniorSEO #DigitalMarketing #CairoJobs #SearchEngineOptimisation #OnsiteJobs #Xappee #SEOExpert #PerformanceMarketing #EgyptTechJobs #MarketingRoles