Social Media & Content Manager

mrsippy is growing fast — and as we scale, we’re looking for someone exceptional to join our already growing team.A creative thinker, storyteller, strategist, and brand guardian who will bring our social presence to life and take full ownership of how the world sees mrsippy.If you live and breathe content, obsess over premium aesthetics, and understand how to tell a story that feels both aspirational and authentic — this role is for you.We’re seeking someone who treats our social channels like their own, leads with initiative, and knows exactly how to balance beautiful storytelling with performance strategy.What You’ll Be Doing (Your Zone of Genius)Own and execute all things social across Instagram, TikTok, and FacebookDevelop and deliver social media strategies aligned with mrsippy’s premium, aspirational brand positioningShoot, edit, and produce original, high-quality photo and video content — polished lifestyle moments that tell the mrsippy story authenticallyPlan, create, and schedule content two weeks ahead, ensuring all assets, stories, and copy are organised and ready for approvalCreate scroll-stopping short-form video content tailored to each platform (Instagram, TikTok, Meta Ads, Facebook)Write engaging, on-brand captions that speak to modern parents — conversational, confident, premiumProduce Stories and Reels that feel effortless and editorial — never tacky, never over-brandedMaintain a cohesive visual identity across platforms, while adapting tone and creative for platform nuancesManage weekly UGC outreach — sourcing creators, coordinating deliverables, managing scripts and briefsOversee, quality-check, and repurpose UGC into Meta-ready ad creativeTrack engagement, performance, audience growth, and content insights to guide future creative directionTake initiative to anticipate what’s needed — shoot lists, props, lighting, editing timelines, approvalsCollaborate closely with our founder and creative team to bring the full brand vision to life every single weekWho You AreYou treat every project like it’s your own — detail-obsessed, thoughtful, and proud of your craftA creative visionary with a strong understanding of premium lifestyle contentProactive, organised, and always planning ahead — never reactiveConfident shooting and editing content (iPhone or camera) for high-quality social outputSkilled in managing UGC creators, scripting, briefing, and ensuring consistent brand alignmentDeep understanding of platform nuances: scroll-stopping TikToks, polished Instagram grids, authentic storiesYou know how to tell a premium brand story that feels aspirational, warm, and modernYou thrive in a fast-paced, hands-on creative environmentYou take initiative, bring new ideas, spot opportunities before they’re needed, and consistently elevate the brandRole DetailsLocation: Caringbah, NSWDays: 5 full days per weekOn-site only — no WFHWhy Join mrsippy?You’ll be shaping the entire visual world of a premium, fast-scaling Australian brand. Your creativity, strategy, and ownership will directly impact how thousands of parents (and soon bigger kids and adults too) experience mrsippy every single day.If this sounds like your dream role, we’d love to hear from you.Apply now and help us define the future of mrsippy.