Social Media Strategist

Social Strategist (Organic & Paid)London Central I Office Based | In-House I Hospitality BrandSalary: Circa 45kKnoWho is partnering with one of the fastest-growing hospitality brands in London to hire a commercially driven Social Strategist.This is not a content creator role. This is a strategy-first, performance-led opportunity to shape and scale social across a growing portfolio. Very much hands-on, delivery focused!The RoleYou’ll own and evolve the organic and paid social strategy across centrally managed venues (including new openings and flagship sites), ensuring activity delivers measurable commercial impact.A key part of the role is leading execution through Sprout Social, owning scheduling, publishing, governance and performance reporting across up to 20 channels. Confidence using Sprout as a strategic tool (not just a scheduler) is essential.Alongside organic strategy, you’ll:Lead paid social (Meta-first, plus TikTok) with clear ROI accountabilityManage budget allocation and ongoing optimisationTranslate strategy into briefs for freelance creatorsSupport and guide site-level teams running local channelsLead TikTok rollout across priority venuesDrive influencer activity around launches and key campaignsWhat We’re Looking ForProven social and paid strategist (multi-site or hospitality experience ideal)Strong Meta paid expertise + TikTok knowledgeHands-on experience with Sprout Social for scheduling, governance and reportingData-driven with a commercial mindsetConfident stakeholder managerPassion for the hospitality sceneThe OpportunityThis is a rare chance to shape the social direction of a scaling hospitality brand in London - building a structured, performance-led framework that drives real growth across organic and paid.